Excellent article on marketing professional services. Anyone can do this. The barrier is zero cost. However, the time committment is high. It requires frequent and regular blogging. It requires engaging with your network, followers, contacts, and connections. It requires a long period of 3-5 years of hard work before you'll have decent credibility, recognition, awareness,authority, and be the go-to person in your niche.
Your other choice is to ignore this approach to marketing and let your competitors leave you in the dust. Other experts, consultants, coaches, speakers, and professional service providers are doing it to you right now.
Two big questions: when do you start AND do you know what to do?
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about