I've seen my own business double and triple in size from sharing everything I know about hiring and retaining top talent with my network. I hold back NO secrets. You would think that my clients, customers, prospects could use this wide ranging content I publish to do on their own what I effectively use in my own executive search or hiring- retention consulting practice.
It might be counter-intuitive, but like the author of this blog post indicates, giving away the farm does increase your bottom line. My clients and prospects see what i do every day to find and help keep great talent. They realize they want someone to guide them through that process rather than stumbling and learning from ground zero on their own.
They want someone who will take them from point A to point B when the understand precisely what is involved in the journey.
This was driven home to my the other day in visiting with a specialist medical doctor. I asked him a series of what-if questions, and he basically blew me off, telling me to what and see what would happen next. I'm seriously considering finding a new doctor - I don't care what he claims as his success rate!
Would you invest money with someone who could explain the details of how they worked, the steps they took, and the outcomes they expected. How about their backup plans and contingency plans if their first strategy is not effective.
The more I share with my clients and prospects my "secret sauce" for success, the more they want to work with me.
How do you share your "secret sauce"? Do you freely distribute it OR do you keep it a closely guarded secret behind high security?
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about