Physical stores – the brick-and-mortar kind – always prefer to select site locations on street corners for one simple reason: it provides two sets of
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This is one of my favorite metaphors for the value of content curation and marketing. It opens more windows for your prospects (CEOs) to become aware of you and what you can provide to them.
Without an aggressive strategy of content curation and marketing, it becomes very difficult for your prospects to find you, let alone become aware of what you can do for them.
Once your prospects find you - can you generate enough interest to engage or capture their interest through your thought leadership expressed in content marketing?
Are you opening up windows of discovery for your current CEOs and future CEOs?
Are the organizations that compete for the attention of the CEOs you want to attract doing this content marketing at a better, faster, more effective level than you're currently doing?
Do you know where to start and how to kick-start a plan into high gear?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs