iPad vs. Blender (Photo credit: methodshop.com) By Tim Devaney It could be the best content-marketing campaign of all time: the “Will It Blend?
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The increasing success of small businesses and entrepreneurial firms such as the one mentioned in the Forbes article has brought the discussion of whether content marketing is a worthwhile investment from the fringes of the marketing world to the mainstream press.
The big question is what are you waiting for? Are you waiting till your competitors leave you in the dust in terms of capturing your customers and clients?
Are you waiting for your customers and clients to start leaving like following dominos?
Here's an interesting quote from the article that should get your heartrate up a few notches:
"In a survey by Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. Seventy percent said content makes them feel closer to a company, and 60% said content provided by companies helps them make smarter buying decisions."
The companies that understand this trend of business decision making are going to be successful and the ones that ignore it and bury their head in the sand - are going to find themselves out of business.
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
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Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
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