In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."
Via Robin Good
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Ken Jondahl's curator insight,
February 14, 2013 8:46 AM
The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.
Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?
If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.
It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage. |
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Excellent.
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