The Content Marketing Hat

What can you charge for? What options do you have? Aren’t virtual events just for brand awareness and lead generation?

That’s what we’re diving into, in this week’s episode of The Virtual Event Strategist Podcast. Hope you’re ready to make it rain!

Virtual events are an amazing way to connect with your audience. Whether you’re trying to reach a wider audience or offer live-event options for people who aren’t able to attend in person, virtual events can be an excellent choice. Virtual events allow attendees to engage with your brand, with your event, and with each other virtually. So what is a virtual event? And how do you effectively market your virtual event?

That’s exactly what we’ll cover in this article.

For large virtual events, 65% of marketers need more than 6 weeks to promote the event. Which means, whether your event is coming up yet this quarter or later this year, you need a strategy and a virtual event planner. Here are 4 options.

Doubtless you’ve seen other organizations and brands in your industry host online conferences and summits, but you may yet be wondering whether the benefits of virtual events are sufficient for your business, specifically. What will the return on your investment be?

This is the absolute best place to begin if you're considering running your own virtual event... or in-person or hybrid as well!

While I usually prefer to think about positive outcomes, and encourage my clients and friends to always look for the best that can happen in any situation…

…now is not one of those times.

We can proceed with a positive mindset and remind ourselves that this part of the virtual event planning process is designed to ensure our virtual event goes off without a hitch and is as stress-free as possible. However, we still need to devote this time to actively thinking about and considering what can go wrong to build a virtual event backup plan.

We have to What If ourselves for a while. Sorry about that.

Virtual event planning really boils down to thinking through what you want to accomplish, specifically, and putting together a strategy that actually sets out to achieve that outcome.

Should you take the time and spend the money to host your own virtual event?

What benefits will you and your brand actually realize? What will your return be on that investment?