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Scoop.it!
Understand all the benefits of virtual events, particularly for brands just like yours in the SaaS, including leads, sales and more. 
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Scoop.it!
One of the most stressful, fun, terror- and tear-filled times in the life of an entrepreneur is The Launch. You may be ready, but is your partner?
Mike Allton's insight:
Whether you're launching a new business, a new product, or a sale campaign, there are a ton of moving parts to manage that are going to draw a lot of your attention.
Attention you *should* be paying to your partner.
Does that mean you can't throw yourself into your next launch? Of course not, but it helps if you follow a few guidelines to help keep your partner in the loop and on board with your activities. Join Stephanie Liu and I as we break and down for you, and make sure that the next time you have a launch, you Launch With Love.
Scoop.it!
Everyone learns differently. Here's how you can spin your blog content into an audio podcast to reach millions of interested listeners.
Mike Allton's insight:
According to recent Nielsen data, 51% (144 million) of the US population has listened to a podcast – up from 44% in 2018. Are you reaching that audience? If not, here's how:
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No one sets out to mess up a launch, but that doesn't mean you can't and won't! Aboid these 7 launch mistakes at all costs.
Mike Allton's insight:
"For my next launch, I want it to be a terrible disappointment." No one starts out saying that. But if you fail to plan and consider some basic launch and sales campaign techniques, you might as well have that attitude! Here are 7 mistakes I made recently you can learn from.
Scoop.it!
Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Campaign. Here's how to make it a success.
Mike Allton's insight:
If you're planning on launch a new product or putting on a sale in the coming year, here are 7 considerations you need to keep in mind to make sure your campaign is a success.
Scoop.it!
Wouldn't it be nice to have a community of fans that loved your brand and engaged with you on Facebook? Bella Vasta tells us how to do it using Facebook Groups.
Scoop.it!
To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.
Mike Allton's insight:
Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom: 1. Keyword Research Check it out:
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Scoop.it!
Should you take the time and spend the money to host your own virtual event? Is virtual event ROI even possible? Let's find out.
Mike Allton's insight:
Should you take the time and spend the money to host your own virtual event?
What benefits will you and your brand actually realize? What will your return be on that investment?
Scoop.it!
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?
Scoop.it!
One of the most stressful, fun, terror- and tear-filled times in the life of an entrepreneur is The Launch. You may be ready, but is your partner?
Mike Allton's insight:
You got your launch planner. Your webinar is done. Your sales page is ready to rock and roll. You’re about to launch because it’s about damn time! You’ve worked your ass off for this. You earned this. But you’re forgetting one important thing… your number one fan that’s been rooting for you from day 1. Before you built that email list, before you rocked the stages, who was it? It was your partner. Is your partner ready for your launch? Does your partner know how to support you? Does your partner have Uber Eats on speed dial? Here’s how you can Launch With Love.
Scoop.it!
Ever wish you could send a great graphic to Instagram from your desktop for your story? Perhaps a series of graphics? Here's how.
Mike Allton's insight:
New on the blog this morning... a clever hack that gives you the ability to create, schedule and publish Instagram Story content from your desktop! With this tool & hack in place, you can create and set up everything on your desktop, send it to your phone when you want it to go up, then tap, tap, tap and it's published! And if you have a Facebook Page connected, you can use this technique to schedule content there at the same time. With Instagram Stories getting used by more than 400M users a day, can you afford not to be an active Story user?
Scoop.it!
Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Here are seven tips that will make your next Influencer Marketing campaign a success!
MUSOLE KAMBINDA's curator insight,
August 14, 2018 3:57 AM
Working with influencers requires a certain finesse to get what you need out of the collaboration
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Using just a couple of tools, you will be able to set up an unlimited recurring queue of evergreen posts to all of your social networks.
Mike Allton's insight:
If you've been blogging for a while, you're really going to appreciate today's article. Learn how to make sure that EVERY evergreen blog post you've EVER written gets shared to EVERY social network, forever.
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Doubtless you’ve seen other organizations and brands in your industry host online conferences and summits, but you may yet be wondering whether the benefits of virtual events are sufficient for your business, specifically. What will the return on your investment be?