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Power BI is not so much a data visualization tool as it is an end-to-end business intelligence platform that ends with visualizing data. Marco Russo approached this well when he explained the differences between a more robust model-based tool and a narrowly scoped report-based tool. While visualizing data in Power BI may sometimes be a bit… 
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Blockchains Are Bigger than Bitcoin Blockchains, those distributed, networked, verified and shared transactions, are going to eclipse Bitcoin and blow up how we do business online. Once you know what I know and we all know everything about everyone, a point we are headed toward anyway, imagine what predictive analytics and the Internet of Things can do for life, liberty and the pursuit of happiness.
Martin (Marty) Smith's insight:
Money is already dead man walking and blockchains promise to kill it the rest of the way - and that's a good thing as we share in this Curagami post.
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Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time.
Martin (Marty) Smith's insight:
Telling Stories with Data
Data without a story is something only an accountant could love. Data with a story and a few charts, graphis and infographics and anyone can understand, join and help.
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What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display i
Martin (Marty) Smith's insight:
Great post about how BIG DATA is eating the world.
michel verstrepen's curator insight,
March 12, 2016 12:06 PM
Great post about how BIG DATA is eating the world. 
Jean-Pierre Blanger's curator insight,
March 13, 2016 10:49 AM
Great post about how BIG DATA is eating the world.
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Wouldn't it be great if you could just call up a supercomputer and ask it to do your data-wrangling for you? Actually, scratch that, no-one uses the phone anymore. What'd be really cool is if machines could respond to your queries straight from Twitter. It's a belief that's shared by Wolfram Research, which has just launched the Tweet a Program system to its computational knowledge engine, Wolfram Alpha. In a blog post, founder Stephen Wolfram explains that even complex queries can be executed within the space of 140 characters, including data visualizations. In the Wolfram Language a little code can go a long way. And to use that fact to let everyone have some fun with the introduction of Tweet-a-Program. Compose a tweet-length Wolfram Language program, and tweet it to @WolframTaP. TheTwitter bot will run your program in the Wolfram Cloud and tweet the result back to you. One can do a lot with Wolfram Language programs that fit in a tweet. It’s easy to make interesting patterns or even complicated fractals. Putting in some math makes it easy to get all sorts of elaborate structures and patterns. The Wolfram Language not only knows how to compute π, as well as a zillion other algorithms; it also has a huge amount of built-in knowledge about the real world. So right in the language, you can talk about movies or countries or chemicals or whatever. And here’s a 78-character program that makes a collage of the flags of Europe, sized according to country population. There are many, many kinds of real-world knowledge built into the Wolfram Language, including some pretty obscure ones. The Wolfram Language does really well with words and text and deals with images too. Via Dr. Stefan Gruenwald, Warwick Raverty
Martin (Marty) Smith's insight:
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Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Martin (Marty) Smith's insight:
Great LinnkedIn post from Hootsuite founder on how to use SMM to learn about competition.
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From
tdwi
Marty Note - 10 BI Trends * Search Will Improve Dramatically (agree). * Enterprises come to terms with Big Data. * Analytics Tools Vendors see importance of FAST and EASY. * How Social Media is changing everything become more clear (less search, more mobile and social). * Expect a new flurry of WAZE.com-like crowdsoure apps.
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Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:
Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.
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Rescooped by Martin (Marty) Smith from digital marketing strategy |
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As data visualization expands its reach – through the rise of Massive Online Courses, the countless events and, most significantly, the interconnection between different disciplines and knowledge fields that produce inspiring works and innovative projects -, it’s only natural that the number of folks writing about it keeps rising.
There are literally hundreds of interesting blogs out there, covering all the aspects surrounding the production of quality, effective data visualizations.
Visit the link to find a collection of resources and interesting projects that give a pretty good idea of how vast and rich the data visualization community is...
Data visualization is now critical. My favorite of those blogs are Storytelling with data, and Ilovecharts (quite funny although not necessarily business related)
We can learn data visualization news from other bloggers.
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How BI facilitates a decision-making process that saves millions At the core of every business decision is the desire to drive value for the company – whether that's increased sales, higher margins, elevated profits, or return on investment.
How Bi Works
Great post here that moves fro A to BI uses a grocery chains desire to reduce "shrink", or loss of goods due to spoilage or theft, a big deal in the low margin grocery biz.
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BI and SEO
Search Engine Optimization is wound like a golf ball. The tighter your wind the rubber bands of business intelligence the more valuable the data you draw from the well. It is EASY to make business intelligence mistakes. Here are several common BI mistakes.
Top 5 BI SEO Mistakes
1. Poor tagging.
2. No A/B Testing.
3. No "Read The Cookie" Fire The Site.
4. No or poorly located email subscription.
5. No Social Media Reports or only GA.
Tagging is both art and science. How you "tag" or identify pages or pieces of your template make a dramatic impact on your ability to report critical data such as how many clicks a Call-To-Action (CTA) receives, the importance of a link or graphic and what your visitors care about and could care less about.
When YOU create a web page MOST of what you think will be important won't resonate. I've conducted hundreds of studies of links on web pages and a tiny % get all the traffic (sometimes as high as 10% of the links command 90% of the clicks).
This is why #2 is so important. You MUST, MUST, MUST test. There is no excuse to test these days. Even if your IT team can't split traffic for you there are services that will help (Optimizely is my favorite https://www.optimizely.com/).
#3 "Read the Cookie, Fire The Site" creates a relevant website based on data your programmers can pluck from a visitor's "cookie". A cookie is an identifiable piece of code that informs where a visitor's computer is located (GPS-like), where they came from such as Google and whether they are NEW or a return visitor.
Relevance is SO important every website should read the cookie and fire relevant information into a zone on their website. Read the cookie fire the site isn't technically complicated, but few web design teams think about it because it is a marketing or BI function to think about engagement and relevance.
The highest converting websites understand their site is NOT an end unto itself but a MEANS to an end. One of those important ends is to have the ability to communicate directly with your customers without paying Google or anyone else. Email marketing subscriptions is one of the most important and often overlooked functions of any website. Don't overlook where you place email subscription forms EVER. Above the fold and high contrast. Also make sure to note, "Privacy protected".
Finally Google Analytics under reports Social Media Marketing by 30%, so you must have another way to understand your conversion funnels. Without a tool like Coremetrics or Topsy you will undervalue Social Media and make poor BI decisions.
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Geek
Chrome OS dev channel gains Quickoffice powers, lets users edit native Excel ...
Interesting and yet another brick in the Google is about to rule the world...again story.
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The tools of augmented analytics will be able to automatically go through data, clean it up, identify data patterns and trends, present them as a visualization or in natural-language narratives such as “50% of web traffic is middle-aged women from US”, and then convert these insights into actionable steps without professional supervision.
Hell they had me at, "Clean up".
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Eric Siegel is an expert in predictive analytics and data mining and a former computer science professor at Columbia University, where he won th
Good video on how big data and predictive analytics should and will live harmoniously together.
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Cool Use of Google Analytics Reports
Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing. @
Great blow by blow of a creative way to use Google Analytics Reports. Too Good.
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Scooped by Martin (Marty) Smith |
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5 Cs of Great Web Analytics
* Combine.
* Comb.
* Copy.
* Crumble.
* Collaborate.
Combine
Web metrics never act alone so don't review them that way. Look at Traffic & Shares, Traffic & Money or Time On & Bounce. By combining metrics you see interrelationships better.
Comb
Inside of your metrics are secret fractals or patterns so meaningful they almost bite you. When I was a Director of Ecommerce we found the 80/20 rule existed in all data sets across all segments and no matter how small we cut the sample. This means a small % of any metric makes up the majority of the benefit and its your job to find those hidden fractals.
Copy
If a competitor has a great new metric copy it, steal it and improve on it. Share your improvements back out to the world so they too can be improve upon. No such thing as SECRETS anymore.
Crumble
Your website is in a constant ebb and flow. We like to say we build sand castles on the beach and the tide is always coming in. This means you can't get too connected to or in love with anything and that includes numbers and processes. You must exist in a constant state of creative destruction to win online so crumble any cherished notions and beloved processes in order to see what is happening NOW.
Collaborate
The more you share, collaborate and give the more you win online. Your CFO is going to complain about ROI and you should smile, nod and assure him or her you will work on it. The way you work on improving web marketing ROI is TO DO WEB MARKETING. Sounds circular and CATCH-22-like you say? Good you are beginning to get it :). M
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Rescooped by Martin (Marty) Smith from Travel Tech and Innovation |
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The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M
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Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
Myers Briggs Test For Dogs
Upstairs from Curagami's (http://www.curagami.com) home at the Triangle Startup Factory in the American Underground at the American Tobacco Campus in Durham is a cool company called Dognition.
Dognition worked with top dog behavioral scientists to create a Myers Briggs-like personality "test" for dogs. While knowing if your dog is as smart as my cat may be mystery forever, you can get to know your dog's spirit better with this cool BI application for the 70M dog owners in America.
Take the test so you can be the first at your Dog Park to say, "Yeah my dog is a rebel". Even more valuable is creating appropriate human expectations for "rebel dogs" (like me lol).
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Suggested by Ryan Cote |
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We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.
Marty Note
Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the register...is clearly their focus :). Marty
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Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.
My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.
The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.
VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.
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Rescooped by Martin (Marty) Smith from Latest Social Media News |
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Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0 |
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What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."
Quote from Danny Sullivan of Search Engine Land: "
Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.
In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb
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Scooped by Martin (Marty) Smith |
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The Twitter Video page of John van den Brink's graphical bio. From Vizify, makers of infographic bios that make you look awesome online.
Marty - John is one of my closest friends online. We've never met, but he is a friend. He is also a great curator, lover of fast cars and courageous traveler. His Vizify video shows how an app can make cool work from personal branding numbers. Surely there is a similar app for Google Analytics. Not so much actually (lol).
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How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ...
This is an excellent and correct post. Every merchant already has all the informatoin they need. Problem isn't DATA it is integration. Integration is where you know your VIP customers, multi-buyers, prefer Wednesday sales and Bogos over Free Shipping and % off (note I've NEVER seen data supporting that conclusions and probably never will given the importance of free shipping).
There are good tips in this post about how to integrate your data so it plays well with one another and gives you the pattern looks you need. We don't need more data, we need more understanding...that much I fully agree with.
![Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs] | BI Revolution | Scoop.it](https://img.scoop.it/lkpagt0CnGCjdIAfwuxH-jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
