BI Revolution

I see SEO a little differently. SEO as a thing unto itself is disappearing. SEO is now content marketing, email marketing, cause marketing and video marketing and almost anything else you can think of.

Sure there is technical SEO. Your titles are still important and keywords in body copy are good unless they are too dense or not consistent with the rest of the page.

SEO as a "let's optimize for SEO" feels dead and gone. If your content doesn't breed supporting social signals then it doesn't matter at least and hurts you at most. The need for confirmation kills the optimize only game.

The idea in the linked post of coordination across departments is correct and important (always has been). The cross functional nature of Internet marketing, the "it takes a village" aspect, has never been more important due to the need for social signals.

If your right hand doesn't know what your company’s left hand is doing good luck with that. Dissonance kills