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![Andrea Kuszewski This Is your BRAIN on Gamification [Video] | Must Play | Scoop.it](https://img.scoop.it/AKauVRfnVEFiNOqrM6iSMzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
ieet
What makes receiving a badge for completing a task so exciting? Why does seeing a progress bar almost full make us itch until we finish it?
We Can't Help Playing, And Thats Good
I am a big believer in making marketing FUN and engaging. The Internet allows marketers to understand how to reward, share, gamify and use the art and science of Internet marketing to appeal to human instincts such as:
* Our desire to learn.
* Tribal formation and inclusion.
* Need To Connect.
* The need to mark progress in some material way (Badges).