Must Play
19.6K views | +0 today
Follow
Must Play
Contests and Games Online and Mobile Revolution.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Keys To Win With Gamification via @Gigya [whitepaper

Great white paper by Gigya shares these tips to create winning gamification:

Five Keys to Winning With Gamification:

• Set the Stage with Social Login
• Encourage More User Generated Content
• Implement Savvy Sharing
• Encourage Participation by Keeping Score
• Nurture Consumer Relationships with Rewards
My favorite tips is Savvy Sharing. Get tips on how to gamify your site and Internet marketing.
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Gamification 101: 'Level Up' Your Engagement - Business2Community

Gamification 101: 'Level Up' Your Engagement - Business2Community | Must Play | Scoop.it
Gamification 101: What You Need to Take Engagement to the Next Level
Business 2 Community
Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Martin (Marty) Smith's insight:

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Gaming Goes Mobile: Zynga Launches 'FarmVille' Moible - LA Times

Gaming Goes Mobile: Zynga Launches  'FarmVille' Moible - LA Times | Must Play | Scoop.it
Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Martin (Marty) Smith's insight:

Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops.

Gotten so I think of all Internet marketing as a game and the smartphone as the game console (lol). This LA Times article about Zynga making FarmVille for Mobile is a SOT (Sign of the Times). M

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The Business of Gamification | Infographic via Visual.ly

The Business of Gamification | Infographic via Visual.ly | Must Play | Scoop.it

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.

Marty Note
Not sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.  

Carlos Bisbal's curator insight, February 6, 2014 9:43 AM

Martin W. Smith dice que la Gamificación se ha convertido rápidamente en un super tendencia de marketing, la retención de clientes y el engagement. 

 

Pin de la infografía:

http://www.pinterest.com/pin/338121884495850190/