Curation Revolution
55.1K views | +0 today
Follow
Curation Revolution
Curation the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum

Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum | Curation Revolution | Scoop.it

Curator As Hero
I won't copy my linked GPlus (https://plus.google.com/102639884404823294558/posts/3KLUrc157bC ) post except to say look at the ceiling. I left the top of this image so you can see THE LIGHTS.

I like to do this exercise in department stores too. Looking at the lights gives you a sense for how some a hard working team created the subtle emphasis that now guides your learning and eye. Seeing the lighting always tells you how DRAMATIC the act of curating is too.

NOW ask yourself how you create drama, emphasis, light and shadow on your website? I share more #webdesign thoughts on the linked post. Bravo to the team at the Bechtler Museum in Charlotte, NC for their hard work on the Mario Botta exhibit. KUDOS!

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | Curation Revolution | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading

malek's curator insight, July 18, 2014 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

juandoming's curator insight, July 18, 2014 12:54 PM

add your insight...

massimo scalzo's curator insight, July 20, 2014 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !