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Scoop.it!
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes. 
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Scoop.it!
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers, No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves. Via malek
Martin (Marty) Smith's insight:
Creating Hero's Journey Websites
malek's comment,
September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment,
September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight,
September 25, 2013 2:21 AM
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour |
Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.