Your new post is loading...
When it comes to budgeting for your marketing spend, digital likely makes up a big part of your playbook. A vast majority of shoppers are starting their searches online, often checking 10+ different sources before choosing to do business with you.
Via Luca Naso, Charles Mungai
The article suggests 10 places where to invest.
Here are my most important 3:
1. Anlytics
Because you need to be sure on what is working and what isn't.
2. Listening
Because that's the foundation for (i) offering a better customer experience and (ii) generate new leads
3. People
Because if you don't have the people on your team who can execute, all the tools in the world won't do you much good.