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Information Technology & Social Media News

Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)

Curated by Jesús Hernández

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Rescooped by Jesús Hernández from Public Relations & Social Marketing Insight

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From www.the-future-of-commerce.com - March 24, 2014 4:17 AM

Jeff Domansky's curator insight, March 24, 2014 3:44 AM

Lots of work and big challenges ahead for retailers in meeting customer expectations. Must-read for retailers, marketing and branding experts.

Mr Tozzo's curator insight, March 24, 2014 5:21 AM

Study: Retailers face significant hurdles in omni-channel race

aanve's curator insight, March 24, 2014 11:21 PM

www.aanve.com

Rescooped by Jesús Hernández from Entrepreneur Bookstore

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From curatti.com - November 16, 2013 5:39 PM

janlgordon's comment, November 15, 2013 3:41 PM

John van den Brink, Thank you!

Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".

Rescooped by Jesús Hernández from Wearables - IoT

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From www.juancmejia.com - July 23, 2013 10:11 AM

No comment yet.

Scooped by Jesús Hernández

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From blog.zyncro.com - July 15, 2013 9:19 AM

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Rescooped by Jesús Hernández from Curación de contenidos e Inteligencia Competitiva

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From blog.jocaja.com - June 10, 2013 9:29 AM

Jordi Carrió Jamilà's comment June 13, 2013 5:24 AM

Lydia gracias por tu comentario y reflexión.
Tal como tú dices el artículo está enfocado más a un proceso de atracción pensando que para consolidar la acción se tienen que establecer acciones relacionales.
El tema que planteas, yo personalmente creo que para las empresas, las redes sociales generalistas (Facebook, Twitter, LikedIn,...), no pueden cumplir las necesidades que estas requieren, para mantener un canal de comunicación y de mejora de las relaciones de colaboración entre ellas. Las que si van cumplirlo según mi parecer, son las redes sociales corporativas, o de sectores de actividad.
Últimamente he visto varios proyectos y artículos que hablan de ello, te ajunto algunos:
http://blog.zyncro.com/2013/05/27/redes-sociales-corporativas-crecimiento-lineal-de-personas-y-exponencial-de-talento/
http://pauhortal.net/blog/un-nuevo-proyecto-adaptar-aprender-y-crear/
Scoop.it, creo que puede ser una plataforma en la que puede ayudar mucho al desarrollo de este tipo de plataformas. Un saludo.

Lydia Gracia's comment, June 13, 2013 5:31 AM

Exacto, y en ello estoy. Gracias por tus comentarios Jordi y por el enlace, que voy a incluir ya mismo en mi tematica de inteligencia Competitiva. un abrazo!

Daniel Moreno's curator insight, January 12, 2014 4:03 PM

Una mirada interesante a esta variación del marketing.

Rescooped by Jesús Hernández from Curación de contenidos e Inteligencia Competitiva

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From supervivenciadirectiva.com - May 28, 2013 9:42 AM

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Rescooped by Jesús Hernández from Curation, Social Business and Beyond

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From jeremywaite.tumblr.com - February 25, 2013 4:40 PM

Daniel Maina's comment, June 4, 2014 7:36 AM

Thanks for sharing:)

Daniel Maina's comment, June 4, 2014 7:36 AM

Thanks for sharing:)+

Daniel Maina's comment, June 4, 2014 7:37 AM

Thanks for sharing:)

Rescooped by Jesús Hernández from digital marketing strategy

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From www.informationweek.com - February 10, 2014 3:14 AM

Cristelyuna's curator insight, February 10, 2014 5:27 PM

Social organization

Angela Balzano's curator insight, February 19, 2014 1:44 PM

This article outlines the 7 Elements of A Successful Social Business. These elements include 1. Define a meaningful purpose 2. Simplify the user experience 3. Designate a social executive sponsor 4. Trust your people 5. Implement and drive engagement 6. Measure adoption and recognize achievements 7. Embrace change and have fun.

Marketing and advertising has made the switch to being consumer-centered rather than company-centered. Businesses know that they way to reach consumers is by creating communications and content that consumers want to see or is useful to them in some way. To make this happen on a large scale, and to strengthen the relationship between business and customer, social media must be integrated in a company's business plan from the ground up. Social media must not be a side function, there needs to be dedication, creativity, and passion for social communication within the business in order to capture your audience through social media. Those who sparing invest in social media will surely be left behind and irrelevant in the near future. -Angela

Rescooped by Jesús Hernández from Technology in Business Today

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July 26, 2013 7:16 AM

TechinBiz's curator insight, July 26, 2013 7:13 AM

5 Great Social Media Tools for your Business

See more here: http://goo.gl/UnFnU

Rescooped by Jesús Hernández from Curation, Social Business and Beyond

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From www.socialmediatoday.com - July 15, 2013 4:45 PM

Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

Rescooped by Jesús Hernández from Curation, Social Business and Beyond

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From www.zdnet.com - July 1, 2013 4:32 AM

Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by Jesús Hernández from Curación de contenidos e Inteligencia Competitiva

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From www.youtube.com - June 7, 2013 11:40 AM

Lydia Gracia's curator insight, June 7, 2013 6:22 AM

Oportuna temática para este Congreso celebrado ayer en Sevilla, con una excelente ponencia de Dolores Vela http://es.slideshare.net/doloresvelagarcia/e20biz

Para ser una empresa social, empresa 2.0 o Social Business hay que empezar por dentro de la empresa antes de las redes sociales...

Rescooped by Jesús Hernández from Content Creation, Curation, Management

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From www.b2bcontentengine.com - May 26, 2013 4:10 PM

Jeff Domansky's curator insight, May 26, 2013 2:40 PM

Excellent stats from HubSpot. Original article is http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

Rescooped by Jesús Hernández from Curation, Social Business and Beyond

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From dailyinfographic.com - January 16, 2013 3:53 AM

janlgordon's comment, January 15, 2013 9:20 PM

Hi Jesse Soininen Thanks for your comment, I like what you said as well, this picture is definitely worth a thousand words!

janlgordon's comment, January 15, 2013 9:21 PM

Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!

Information Technology & Social Media News

Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE

What is Influence Marketing and Why is it So Important to Your Business

Social Business: Rentabilidad con las Redes Sociales. Libro en Español Gratuito

Los CEO deben convertirse en Social CEO

Marketing de atracción y relacional: las piezas clave | JOCAJA - Blog de Jordi Carrió

El aprendizaje social motor de la competitividad empresarial

Social Media Strategy: Why Insight and Evidence is So Important

7 Elements of a Successful Social Business

5 Great Social Media Tools for your Business

Here's How to Use Content Curation as a Powerful Brandbuilder

Is Your Business Poised for the New Digital Customer's Journey?

e20BIZ 6 Junio - Retos del Social Media Marketing y la Empresa 2.0 en las PYMES

19 Reasons You Should Include Visual Content in Your Marketing [Data]

Top Social Internet Retailers [Infographic]