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Hace dos meses, Snapchat –que ya tiene 150 millones de usuarios– habría comprado la compañía Seene, especializada en la digitalización de elementos 3D a través de dispositivos móviles. Via evangelina chavez 
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![Content Marketing Sweetens the Mix [Infographic] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/ux6fVu6W_pHM_m94l2H-0Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ... Via janlgordon
Brandon Olander's curator insight,
June 26, 2013 11:04 AM
A very detailed infographic around how content is king and "content marketing" is a fresh direction.
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In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.
Facebook is set to launch video advertising in its newsfeed in July... Via Martin Gysler
Sage Osterfeld's curator insight,
May 8, 2013 11:45 AM
Facebook taking a queue from porn sites. Great.
Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)
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Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? Via Martin Gysler
's comment April 20, 2013 10:38 AM
If you use Tweetdeck's mobile app... I believe they are shutting it down in early May. As to your question about Hootsuite, the analytics reports are extremely helpful in determining what content your fans/followers are reading and engaging with. The auto-schedule feature is great for determining best time of day to post on a daily basis and the ability to manage Facebook/Twitter/LinkedIn profile + company pages/Google+ profile and pages and the additional apps they have that allows you to manage tumblr, youtube, instagram and even MailChimp are excellent!
academiPad's comment,
April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Anthony Burke's comment,
April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.
Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking. Via Martin Gysler
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LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]
In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.
How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.
Read more: http://www.entrepreneur.com/article/224417 Via Martin Gysler
moldremediationus's comment,
December 30, 2012 10:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
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The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.
For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.
Read more: http://bit.ly/MJM7kE Via Martin Gysler
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Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!
1. Google AdSense Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
Read more: http://bit.ly/LyxGvt Via Martin Gysler
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Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr Via Martin Gysler
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4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.
As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.
Read more: http://bit.ly/IBydM1 Via Martin Gysler
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Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs Via Martin Gysler
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/ Via Martin Gysler
Stephen Dale's curator insight,
April 14, 2014 11:56 AM
Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!
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A comprehensive article on the subject and perfect for a Saturday or you've maybe a bit more time to read ... :) [note mg]
Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.
Tom Critchlow encapsulates this with one of these Distilled Pro Tips:
Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!...
Read more: http://mz.cm/Hx9RWB Via Martin Gysler
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If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on. Via janlgordon, John van den Brink
Djebar Hammouche's curator insight,
August 16, 2013 3:18 AM
Moving From a Network of Silos to Data-Driven Collaboration
Deb Nystrom, REVELN's curator insight,
November 1, 2013 11:49 AM
This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream. ~ Deb
Deb Nystrom, REVELN's curator insight,
November 7, 2013 10:29 AM
The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:
Your email will NEVER be shared with or sold to others, you can unsubscribe at any time. MailChimp is a respected purveyor of high integrity email list practices. ~ Deb
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![Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/4nnFvfHQeM2s2AiQ_XM45Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
mashable
Brian Anthony Hernandez: "Social networks often put up their defenses against opposing social platforms. The social media wars are detailed in this Game of Thrones-themed infographic." Via The Digital Rocking Chair, massimo facchinetti
Claudio Gentile's curator insight,
June 3, 2013 4:59 AM
#socialmedia e #transmedia in una #infografica dedicata a #gameofthrones via @D_RockingChair
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Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships. Via Martin Gysler
Sonya Withrow's comment,
May 2, 2013 11:03 AM
I agree with Martin. LinkedIn is very a very professional network and I am excited to utilize the new tool.
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler
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You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]
Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
Read more: http://www.socialmediaexaminer.com/social-media-community-management/ Via Martin Gysler
DelaneyKMedia's comment,
February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
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Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.
My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages. Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99 Via Martin Gysler
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler
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With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.
As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.
By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.
Read more: http://bit.ly/KUBskC Via Martin Gysler
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Getting quoted, giving speeches and writing articles are great ways to market your business.
As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.
The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.
Read more: http://bit.ly/HYGw8U Via Martin Gysler
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Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.
Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.
Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.
With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.
Via Martin Gysler
's comment May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]
Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
How do you know you’re on the Google List or any other database of blacklisted sites?
Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/ Via Martin Gysler, ABroaderView
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Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...
Read more: http://mashable.com/2012/03/29/customer-acquisition-social/ Via Martin Gysler
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Así lo informa TechCrunch, sitio que deja entrever que la red social podría añadir próximamente nuevas capacidades a su aplicación entre las cuales se incluiría nuevos filtros, nuevo formato de fotos, e incluso ingresar a la realidad virtual.