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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Determine Your Content Marketing ROI

Determine Your Content Marketing ROI | Information Technology & Social Media News | Scoop.it
What is your content marketing ROI? The truth is—most marketers don’t know. Around three quarters struggle to quantify the return on their content marketing

Via Peg Corwin, massimo facchinetti
Peg Corwin's curator insight, May 1, 2016 9:07 PM

Thoughtful discussion.  "Feldman advises creating formulas that make sense for your sales cycle and applying them to measure, for example: 

  • An individual piece of content (e.g. a blog post, a webinar)
  • A group of content assets (or “campaign,” if you like)
  • A form of content (e.g. your blog, all webinars)"
Jérémy Pradier's curator insight, May 6, 2016 5:09 AM
Useful of course :)
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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Information Technology & Social Media News | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss
Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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3 Fantastic Twitter Hashtag Analytics tools

3 Fantastic Twitter Hashtag Analytics tools | Information Technology & Social Media News | Scoop.it
Twitter Hashtag analytics tools can help you report on and analyze the traffic for a particular hashtag on twitter. In this article we discuss 3 great tools.

Via Gerrit Bes, Michael Q Todd, Ivo Nový
Kathy E Gill's curator insight, July 11, 2013 4:49 AM

Hash tracking - tee-hee!

Chris Lentzy's curator insight, July 18, 2013 4:44 AM

I have a number of people who are addicted to hashtag tracking. If you are are one of these people here are 3 tools you can use.

Amanda Hoffmann's curator insight, July 26, 2013 9:18 PM

TWITTER ANALYTICS TOOLS

How to use hashtags for insights and engagement

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6 Free Mobile Apps to Enhance Your Social Media Marketing

6 Free Mobile Apps to Enhance Your Social Media Marketing | Information Technology & Social Media News | Scoop.it

Mobile Marketing: 6 Smartphone apps to help you manage your social media activities . . .

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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Information Technology & Social Media News | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


Via janlgordon
Cheri Ruiz's curator insight, June 11, 2017 11:33 AM
This is simple easy to navigate infographic on how to successfully brand yourself on various social media sites. A good basis to look at when starting to personal brand!
Taylor Smith's comment, June 21, 2017 7:53 PM
This is honestly so helpful! thanks for this!
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Information Technology & Social Media News | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Lauren Moss
Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Information Technology & Social Media News | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
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Free Google+ And Twitter Marketing Metric Tools

Free Google+ And Twitter Marketing Metric Tools | Information Technology & Social Media News | Scoop.it
So you've got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 20, 2013 3:33 AM

Great free tools I'd never heard of on this Business 2 Community post.

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25 Must Have New Social Media Conversion Tools [Infographic]

25 Must Have New Social Media Conversion Tools  [Infographic] | Information Technology & Social Media News | Scoop.it

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Marty Note
Tracking social is both art and science and the best tools understand how to mix the two. Many new to me tools here that feel worth exploring. Love the funny infographic defining each social net by how one eats bacon.


Via Martin (Marty) Smith
Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way