Information Technology & Social Media News
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Rescooped by Jesús Hernández from Storytelling, Social Media and beyond
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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Information Technology & Social Media News | Scoop.it
From www.nimble.com - September 6, 2013 5:18 PM

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janlgordon's comment, September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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Rescooped by Jesús Hernández from Social Marketing Revolution
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25 Must Have New Social Media Conversion Tools [Infographic]

25 Must Have New Social Media Conversion Tools [Infographic] | Information Technology & Social Media News | Scoop.it
From unbounce.com - September 15, 2012 11:49 AM

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Marty Note
Tracking social is both art and science and the best tools understand how to mix the two. Many new to me tools here that feel worth exploring. Love the funny infographic defining each social net by how one eats bacon.


Via Martin (Marty) Smith
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Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way 
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Rescooped by Jesús Hernández from Must Play
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Gamification Increases Engagement 29%

Gamification Increases Engagement 29% | Information Technology & Social Media News | Scoop.it
From venturebeat.com - March 28, 2013 12:28 PM
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.

Via Stan Smith, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 28, 2013 7:58 AM

Post Panda & Penguin Engagement Is Queen
If CONTENT is truly and finally KING post Google's Panda and Penguin updates then engagement, those things that visitors coming back to your website and viewing it for longer periods of time are queen.

In the land of engagement GAMIFICATION is a prince because here are just a few things gamification does:

* Increase time on site.
* Increase social shares.
* Increase commenting and User Generated Content (UGC).

I could go on but why. If those three don't convince you nothing will. The stat that I love from this post is the almost 30% engagement lift. Don't think of this magic as "engagement" think of it as MONEY. 30% engagement lift could translate into MILLIONS for many websites as great customers come back more often, share move often and BUY MORE OFTEN.

Couple of interesting support posts include

Gamification Backlash (on Scoopit)

http://sco.lt/7rqCIr

Storytelling is the New SEO (on Slideshare)
http://www.slideshare.net/martinmartysmith/storytelling-new-seo


Winning Hearts Minds and Loyalty Online (white paper)

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

Martin (Marty) Smith's comment, March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment, March 28, 2013 12:01 PM
Cool digital art and media Scoop.it Fausto. Marty
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Rescooped by Jesús Hernández from Web Publishing Tools
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Automate Your Image Editing, Conversion and Publishing Tasks: Wappwolf

From www.youtube.com - January 15, 2012 1:13 PM

Wappwolf is a new service which allows you to completely automate a broad number of typical image editing tasks as well as related conversion and publishing or uploading needs. 

Wappwolf is pre-loaded in fact with a growing number of pre-set actions that you can customize to your needs. These include basic tasks such as image resizing, converting and uploading to cloud services like Dropbox or Flickr.

 

Available pre-set web publishing tasks include "summarizing" documents, converting them to PDF and translating them to other languages.

Wappwolf is also available for download on:

Windows

iPhone

 

Mac and Android (coming up)

Find out more: https://app.wappwolf.com 

 

(Reviewed by Robin Good)


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