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Scoop.it!
Understand similarities and differences among empathy maps, customer-journey maps, experience maps, and service blueprints. 
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Scoop.it!
A journey map is a visual tool that communicates a wealth of information at a glance. Journey mapping focuses on the quality of the entire experience.
Andrew Gerkens's insight:
With a strong focus on customer and employee experience, journey mapping looks like a great skill to facilitate and a good extension of systems and human centred design thinking
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Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization. This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which.