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![La "Réalité Augmentée" (Augmented Reality [AR])](https://img.scoop.it/UdYbRMgY86PtpG0Apg9vtzOrb-0-DHNRO-lSHKMqR1o=)
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![Augmented Reality Shopping Coming Soon | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it](https://img.scoop.it/RFMlHItp2dA57ca4GfEemTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
IBM Research announced the prototype of a mobile app that can act as a personal shopping assistant in stores.
Read more: http://mashable.com/2012/07/02/augmented-reality-shopping/
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![11 Amazing Augmented Reality Ads | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it](https://img.scoop.it/yoqSAW6mzZxxicvUKHkpNDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Net-A-Porter's use of augmented reality brings a whole new meaning to window shopping.
Read more: http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#net-a-porter-makes-storefronts-interactive-1#ixzz1krWVHIax
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![11 Amazing Augmented Reality Ads | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it](https://img.scoop.it/8LaaNMzHR9HxPGMTpWrryjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Absolut's augmented reality campaign, AbsolutTruths, shows consumers how vodka is made using an AR tag hung on Absolut bottles.
Read more: http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#absoluts-bottle-will-take-you-to-sweden-2#ixzz1krX6bPmU
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