Big Data: New Oil or Snake Oil? - Wired | Peer2Politics | Scoop.it

There are two differing perspectives on Big Data and its value. One is that it is a valuable commodity that flows through an organization powering the engines of new insight and action, the other is that Big Data is no more than a collection of sometimes outrageous claims. Each argument has merit and interestingly, both are right, but the distinction between value and snake oil is becoming quickly obvious, despite the hype.