Eric Raymond’s defining essay, “The Magic Cauldron” was written in 1999 and 2000 as the theoretical base of how companies could capitalize on open-source and open-content products and services to produce a profit. In 2014, almost 15 years later, a blogging conversation ensued between three CEOs and one researcher. Each CEO was using different business OER models and hoping for wide scale adoption of their materials. In essence, their conversation was trying to see who was right about the market and which model would succeed best. This is a pivotal conversation in the education community because it is connected to the question of how the education community accepts open education resources. Why should they? What motivates them to adopt OER materials? How do they? How can companies create sustainable innovation in this sector?