Public Relations & Social Marketing Insight

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed.

Don’t think of it as a tool to train your writers on how to use grammar and spelling, but instead as the experts of Intelligent Editing put it, “to provide [guidance] for instances when many possibilities exist.” Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. Whether you’re planning to scale from one to two dedicated content creators, or you’re starting to utilize freelance copywriting services, a content style guide can help your whole inbound marketing team write in the same voice...

Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors....

...The bonus for brands comes when consumers take their engagement a step further, by sharing their brand ambassador status with their peers on social media channels. In a world where people rely on recommendations from friends, this endorsement is invaluable, not to mention it helps brands continually release fresh, powerful content that boosts natural SEO rankings and reaches new audiences.

All the big brands are doing it (Nike’s Fuelband is a classic example), and many of them are doing it so well that their efforts are driving stronger consumer relationships, increased fan endorsements — on social media channels and beyond — and increased returns on their content marketing investments. For inspiration, take a look at five examples of powerful content that brands are using to bring users into their marketing efforts...

Content - 2013 B2B Content Marketing Benchmarks, Budgets, and Trends