I chronicled many examples of companies creating useful marketing in my book, Youtility. Since then, however, there have been dozens of new instances of companies making truly useful marketing. Here are 9 of my favorites: (note: I wrote a version of this post for the Marketo blog)...
Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right. Recommended reading. 9/10