Public Relations & Social Marketing Insight

Save time creating content using these must-have tools for video, images and content creation.

When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect.

So, with the different content formats, what content creation tools are out there to help you create link worthy content?...

Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center....

Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do.

Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content. Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...

We love to see companies thinking outside the box and creating innovative campaigns that engage fans and actually work.

So we’ve compiled the Top Ten Real World Interactive Campaigns for you to enjoy this weekend! These companies harnessed the power of social media and took it out into the real world, with brilliant results. In no particular order, here we go!...