Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Easy Tweaks for Revamping Old Websites

10 Easy Tweaks for Revamping Old Websites | Public Relations & Social Marketing Insight | Scoop.it

If your website has started looking older as compared to its competitors then it's perfect time to make necessary tweaks to itsdesign. One of the most important factors for any website to succeed is its user interface.


Normal visitors care least about the technologies involved when using a website. An old looking and boring website will definitely lose a good amount of visitors.


Redesigning the website's user interface may be troublesome and time consuming for many companies. There are also companies who don't care much about redesigning because they are happy with the loyal returning visitors they already have. This is obviously not good for the website in long run. These visitors will soon find better looking websites that present themselves more attractively and usable then yours.


In this article, I am going to list down some of the important but easy tweaks that can improve the current user experience of your older website....

Jeff Domansky's insight:

This is a great set of guidelines to help you redesign your website or blog.

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12 Critical Elements Every Homepage Must Have | Infographics Creator

12 Critical Elements Every Homepage Must Have | Infographics Creator | Public Relations & Social Marketing Insight | Scoop.it

A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate....

Jeff Domansky's insight:

Nice depiction of basic website landing page tips.

Jeff Domansky's curator insight, April 29, 2014 1:41 AM

Useful list of 12 basic tips for better landing pages.

Neil Ferree's curator insight, May 3, 2014 2:36 PM

Excellent set of Home Page elements "every" website should have. About the only thing missing is making sure this content renders well (and fast) on a mobile device (ie) Galaxy S5 + iPhone 5S + iPad Mini just like it does on this site How to Monetize Social Media Marketing

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10 Ways to Use Content to Create High Converting Landing Pages

10 Ways to Use Content to Create High Converting Landing Pages | Public Relations & Social Marketing Insight | Scoop.it

The success of your landing pages will largely be determined by the information your present to your visitors. A load of hard to read paragraphs of text about nothing in particular probably isn’t going to have the desired effect.

To make your content work harder for you and to start converting more visitors into customers follow the 10 tips in this infographic from Marketing Wise....

Jeff Domansky's insight:

More useful content marketing tips.

Jeff Domansky's curator insight, September 28, 2014 4:46 PM

More useful content marketing tips as well as landing page advice.

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How to Perform a Content Audit | distilled

How to Perform a Content Audit | distilled | Public Relations & Social Marketing Insight | Scoop.it

Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis....You can spend a few hours perusing the site, reading some product descriptions and blog posts, and form an opinion based on what stood out to you. But a loosely structured audit won’t give you the whole picture. To really understand the quality of the entire site, you need to assess each page* on the site with standard metrics, so that they can be combined to describe the site as a whole....

Jeff Domansky's insight:

Really useful tips on how to conduct a content audit of your website.

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