Your new post is loading...
Your new post is loading...
... We know content curation is an ongoing task for social media managers, so we want to give you as much time as possible to adjust to this change. After August, we defer to the many other great tools that offer personalized content suggestions. Here are a few that we particularly like...
How can you give your info a fighting chance in this curated, multichannel, content-saturated world?
Some variables are simply beyond your control. You can't just order up headline-grabbing news. And, sometimes, the PR team is given press releases, clients, and campaigns that are not so obviously interesting.
However there are ways to boost the odds that your news makes the cut. The following tips won't transform a routine announcement into a viral success, but they can help to ensure that you reach the right audiences with your information....
By selecting and explaining the best of what’s available, blog content curation saves time and provides value to your readers.
Blog content curation involves more than just collecting links, that’s aggregation not curation. It involves selection, enhancement (titles and images) and commentary.
Here are the 5 most popular content curation formats for your blog....
Guillaume Decugis, CEO, Scoop.it:
"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.
All of this in a visual and easy to read Slideshare format.
So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...
It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.
Why is that happening? Why is this accelerating?
As communication shifts from traditional methods (PR, advertising, old-style SEO…) to new ones (content marketing, inbound marketing, social media…), professionals and businesses can not only become their own media: they have to. This is something Brian Solis noted about brands a few years ago, as social networks started to become significant for content distribution, when he said they needed to become media to earn relevance. But today, this is not about brands anymore: social networks are not just significant, they are dominant. They became social media and they’re just the main way we receive and consume content. Even search evolved to reflect that and Google changed their algorithms in a defensive way. Today, this about every company, big or small and whether you think of your business as a brand. Not just businesses but professionals too have to build their personal brands and show thought leadership through the content they publish. At Scoop.it, we like to summarize that by saying that:
You are the content you publish.
But another thing changed as well: after an initial period where we learned how to like, follow, subscribe or mark as spam, we, as content consumers, are regaining control. We have tools to filter the noise, we learn how to manage information overload. So in this new world of communication, professionals or companies who want to get heard need to consider this question:
Do people listen to you because they have to or because they want to?...
...If you haven’t used content curation as part of your content marketing strategy, you could be missing out. Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content. People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want. Content curation offers up a considerably faster and potentially useful avenue for discovery.
When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need. You become an authority figure, a trusted source. And in the internet, that trust is invaluable....
Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.
According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....
...We share 25 stories per day. We read even more that don’t make the cut.
Where do we turn to find so much shareable content?ç
I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt....
Sharing your own content is often not sufficient. You need to provide valuable content, regardless of the source. Here are 5 cool ways to curate content....
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
Via Guillaume Decugis
Excerpt from article written and curated by Master Curator Robin Good and published on MasterNewMedia: "Many such curation tools also appear to be very similar to one another, especially if evaluated exclusively from the type of news streams or visual collections that can be produced with them.
The most limiting factor of all, in making an effective selection when it comes to content curation tools is the lack of a proper evaluation framework, identifying the specific requirements and needs that need to be met by the content curation tool to be selected.... (Hat Tip to Robin Good: @Robin Good )
Via Giuseppe Mauriello
Content curation is a useful part of any content marketing strategy though it should not be used as a cheap or quick alternative to creating original content. Content curation takes time. You need to read carefully and decide if resources are relevant, if they are unique and if they are of value to your audience. In doing this you will use your own expertise, judgement and your own insight.
Rather than simply sharing you may provide a summary, add context or add your personal perspective. In this way you really begin to add value and authority as a content curator.Content curation complements the development of your own content and can be very useful for your audience as it saves time and adds value in a world of content overload. In this article we explore how you can use Google+ for your content curation....
Content curation is a tremendous opportunity for brands to provide a useful and ever-engaging service for time-poor consumers who are eager to learn, research and be entertained.
When it comes to content, consumers both enjoy and suffer from a plurality of choice.
With something like 2 million new articles published to the web each day, the options can be paralysing for consumers. By curating content from various sources and bringing them together in a branded hub, brands can distill the digital ‘wheat from the chaff’, so that consumers don’t have to....
|
News, ideas and pictures of dogs wearing sunglasses spread around the planet with unprecedented speed. I found that we enrich our online networks by finding, selecting, combining and contextualising content that will be of value to them.
In doing so, we build our own social brands.
But we have lives, too! – jobs, families and strange hobbies. Without a streamlined curation workflow it’d be impossible to fit everything in.
Here, I’ll describe the way I use free tools for personal content curation. The process has four stages – collection, storage, output, analysis.
There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry. So the question is: What is an easy way to get started with building influencer relationships?
Influencers typically don’t respond to cold calls. The agencies who believe that email campaigns to people with a Klout score above XX to promote content to share – they’ll finish to die soon if they’re not already extinct. For influencers to amplify your content, you need to build relationships with them.
There are several ways to build relationships with influencers but like any relationship building, you have to give before you get....
A couple of weeks ago, I had the honor to feature content curator Karen Dietz on the blog.
Karen does a stellar job at presenting her posts. And this is what I would like to show you today.
Below is one of the best curations I have read from her....
Social media is an important part of your small business marketing plan. Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time.
At this point, you might be thinking that you don’t have time to sit around, browse the web, find great content and then post it to your social media accounts. Thankfully, there are free and low cost tools out there designed for busy small businesses like you. You can use curation tools. These social media tools find or suggest content that your audience will like and make it easy for you to share it. Here’s a list of three to check out:...
In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Ian is also a very popular speaker.
Ian explores content curation, why it’s valuable and tools that make the discovery of new content easy.
You’ll discover what content curation is, why it’s important and how to find and share relevant content....
...To rank for a specific search phrase requires keyword research, content creation, and time to appear and climb up in the listings. It may also require supporting paid search advertising.
By contrast, content curation takes old fashion elbow grease. Translation: employee time.
Mind you not all content curation is created equal.
Bargain basement content curation won’t beat search. I’m talking about stripped down curation that attracts little distribution boost. This content curation adds little to the existing content beyond a ho-hum title and short, unmemorable commentary.
Here are 3 ways that content curation beats search for content distribution....
You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming up with relevant insights.
Consider Adobe’s new content-marketing strategy. Several years ago the company’s mainstay business of graphics applications was struggling against new competition, including free software. In response, executives made a concerted effort to step back and think about customers’ most important graphics-related problems. They saw that although online retailers were putting up fancy websites, the companies weren’t connecting their accumulated consumer data to the pages in order to drive sales. So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time....
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.
Regardless of where the resources come from, marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.
They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....
Museums curate works of art. We digital marketers curate blog posts.
Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.
Finding and sharing exquisite content has never had more value than it does today.
People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....
Excerpt from article written by Dennis Shiao and published on Scoop.it Blog: "Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. Let’s consider seven habits:
1. Focus on Goals What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.
2. Have Empathy You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.
3. Be Careful, Cautious and Selective Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.
4. Editorialize Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.
5. Provide Attribution Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.
6. Understand What’s Timely and Trending Sharing fresh milk is good. Sharing spoiled milk is rotten. If you find content that is time sensitive, consider whether the “sharing window” has already passed.
7. Have an Eye for a Great Title Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."
Via Giuseppe Mauriello
Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.
What is content creation and curation? This is just a way to describe the way companies create--and share from other sources--stories and information that their audiences find compelling. Those channels have attempted to disintermediate the traditional relationships that existed between, say, Inc. Magazine and entrepreneurs or IBM and CIOs of global banks. Any company with an online presence can now be a publisher and curator.
The biggest change for small businesses is marketing. It’s no longer just about your products and services--it’s now also about your customer’s wants and needs.
Sure, you know that already, and hopefully you base your sales strategy around it. But your content and online presence may still be mired in the old marketing mentality.So become a content creator and curator. You can get pretty far with these five steps...
|
Though they're closing their suggestions feature, Burffer offers a great list of alternate sources for content to share. Must read. 9/10