More Proof Moms Are Your Best Target: Their Brains Are Built For Shopping - Forbes | Science News | Scoop.it

Based on consumer neuroscience, a growing area for marketers looking to better understand consumers in more depth and with greater detail and precision, we know that moms and women in general use more areas of their brains to process information than men do, giving them enhanced multi-tasking, especially when it comes to shopping activities.


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