Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Twitter has begun opening up its new Tweet Activity dashboard to all users. 
No comment yet.
Sign up to comment
|
Scoop.it!
By Kent LEWIS
There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money, and making bad decisions based on inaccurate, incomplete, or incomprehensible data.
More depressing than being easily gamed by humans is the fact that Klout scores have been vulnerable to manipulation by robots and related tools. As such, it's dangerous when companies use it to make decisions, from hiring to assessing the "influence" of fans and rewarding (or ignoring) them accordingly.
The fix: Take Klout with grain of salt and a shot of tequila. To get the most value from Klout, focus on trending your score and benchmarking against competitors.
Read more, a MUST: http://www.imediaconnection.com/article_full.aspx?id=33132
|
Metrics to every one of Twitter!