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3 Tactics That Fail At Social Media Marketing

3 Tactics That Fail At Social Media Marketing | Social Marketing Revolution | Scoop.it
From www.searchoptimal.com - July 18, 2014 8:05 AM

"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.

 

And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."

Martin (Marty) Smith's insight:

This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:

* Let's Create A Facebook Account (and then never use it).

* Let's post some stuff and hope (have to be smarter than that).

* Let's like and comment.

The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.  

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Agnipravo Sengupta's comment, July 20, 2014 3:15 AM
Thanks for the great insight, Martin...
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Death of Social Business Exaggerated Or Right? ScentTrail Marketing

Death of Social Business Exaggerated Or Right? ScentTrail Marketing | Social Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - October 23, 2013 12:47 AM

Brian Solis is a great writer and even better thinker. In this post he argues C-level executives have all but killed the nascent social media revolution I agree and disagree with Brian and share experience of more than 30 years of working with and selling to the C-Suite almost exclusively (after selling bar soap and candy to Wegman's grocery store managers for a few years).

I changed my career by being intrigued enough by PCs that I purchased one with money I didn't have in 1984. That experience of seeing something so clearly has happened more than once now and the social media revolution Solis describes as hung up on a rock is one of those future visions.

Do I agree with Solis that our social media revolution hasn't met its promise and that many old school ways remain? Yes and no. I note, in the piece a few examples of the digital revolutions wrecking ball Actually the digital revolution turns out to be more water on stone erosion than wrecking ball and SMM looks much the same.

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