This post has blown up on Curatti with a potential audience well over 300,000 thanks to ReTweets and shares. Why? Because Red Bull has cracked the code. The code of how a brand must BE in the world.
Publisher, TV channel and Internet User Generated Content champion Red Bull's branding is an archetype for all.
http://curatti.com/red-bulls-branding-lesson-media-companies-now/
From Tide (1958, old school leader) to Red Bull LEADS as well as following #brand-centric #consumer-centric