Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Brands and transmedia

Brands and transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...

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Simon Staffans: 5 things we learned from MIPTV 2012

Simon Staffans: 5 things we learned from MIPTV 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it

"The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways"...

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