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![21st Century Play Dates: How USC Annenberg’s Innovation Lab brings together diverse communities to provoke innovation [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/sgGo2UNCtlpGoG5FqN6JnDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Susan Resnick West: "Over the past two years, we have been designing an innovation process we call “Think & Do.” These 6-hour workshops provide a formal but atypical ideation process through which people tackle provocative questions and develop new products and collaborations." [Co-Authored by Erin Reilly, Jake de Grazia]
The Digital Rocking Chair's insight:
An in-depth look at the development of USC’s Annenberg Innovation Lab's (AIL) new innovation process called Think & Do. It looks like transmedia projects are natural outcomes of these collaborations. Plus, there's a great resource list at the end of the paper for those wishing to try it themselves. 
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Useful insights for the innohub skiing week