Transmedia: Storytelling for the Digital Age

'While some book-apps have done well – Alice for iPad made a packet, and Faber's The Waste Land recouped in less than two months – there's a creeping sense elsewhere that apps aren't (yet) as lucrative as many publishers hoped.

It's not going to replace a book, it could amplify a book. At the end of the day it's going to be a new way to get a story.