World's Best Infographics

In our content marketing webinar, we looked at 10 brands from some boring and unexpected industries, and how they’re absolutely crushing it.

His examples prove how content really can drive success for any brand. In fact, you might have an advantage if you’re in a “boring” niche. That means you’ll probably have less competition, so it won’t take as long to see results.

So, what content marketing tips can you learn from boring companies? Let’s take a look....

"Less than 10% of those surveyed were definitely sure how to implement content marketing." Sound familiar?

If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape? 

We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience -- well, we suggest having a look.

Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here....

Think back to your first memory: Can you still see the watermelon pink dress you wore? Do you remember the unique checkered pattern of your father's jacket?

Our memories are often linked to visual and sensory elements, while the words spoken or read can be more hazy. That's because our brains have a high capacity for storing visuals in our long-term memory, while text enters our working memory, which is limited. 

This contributes to why infographics and the inclusion of visual content in online information has been so successful. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. 

NeoMam Studios studied how people process visual information, how visuals affect the way we read, and why graphics are so appealing. Discover the science behind why our brains crave infographics....

When the worlds of content and data meet, infographics are born. That means 2015 was a pretty great year.

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that:

-  Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their ownInclude a narrative that keeps the viewer engaged (as opposed to a list of facts or data points)

-  Require little or no additional context to be understood

-  Create an emotional connection to the information that’s being shared.

Mull over these fine specimens to get fired up for some awesome content creation in 2016. Or if you want to dig deeper, check out the complete list of our staff picks from the Visually Community. You know you want to!...

How many benefits of social marketing can you think of?

Social media can be used in so many ways – to develop your brand, increase SEO rankings, distribute content, acquire leads, and more. While many blogs talk about these benefits, there are very few that attempt to outline the “big picture” of social media or a comprehensive list of its benefits.

I decided to take a stab at it and ended up with 75 benefits of social media marketing. Below is an infographic with a compiled list of benefits. Check it out and see which benefits your brand is potentially missing on social media....

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.

So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.

In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it?

This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing's history along the way. Let's hop back in time, and figure how we got to the present -- something that was once a rather futuristic vision....

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.

As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication....

You were not given a content marketing budget in order to create content. You were given one to increase brand awareness and build your sales and marketing pipelines. Using the Content Marketing Pyramid helps you do just that. (For a deep dive, download Curata’s Content Marketing Pyramid eBook.)

The Content Marketing Pyramid enables the development of content and related assets intended to reinforce common messages/themes through multiple content formats, distribution methods, and promotion channels across owned, earned, and paid media.

The Pyramid assures optimal content consumption, reuse, reach and impact. It provides a common strategic process to align different parts of an organization around “content,” ensuring consistency across functional, geographic, and business unit boundaries....

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.

Via Brian Yanish - MarketingHits.com, Jeff Domansky

Do you want to make your infographics iconic? Okay, so we don’t mean “iconic” in the usual sense. We mean using icons in your infographic design. Icons are those little illustrative graphic images/clip art that represent an object, action or idea. They are often stylized and simplified designs. N

Using icons can make your infographic design more cohesive and more professional. With Venngage you can choose from over 10,000 icons in our icon library and stylize them to your preference by editing their colors, sizes and positions.  Here are some tips for how to use icons in your infographics....

Infographics have become the design darling of visual marketing.

It’s no wonder organizations and individuals are taking advantage of them as a communication tool. We’ve scoured the web to compile a collection of 45 inspiring infographics that show what’s possible in this design category. Browse through them to get some ideas for your next project....

This infographic about infographics utilizes a cool blueprint flowchart concept.. something you’d think of as stereotypical for a blueprint. It’s cool, but it might be a tad ironic – it’s harder to read than you’d like it to be. Let’s jump into the things that you should focus on to make sure your infographic looks simple, readable and beautiful.

Creativity and great ideas can be dosed in a masterly way of aninfographic. Those 14 infographics is proof of that. They are tremendously useful information, it does so with full creativity and originality. Although most of them are about web design, some of those is also for SEO professionals or graphic designers themselves. I recommend you take a look at them because from the visual and composition view are very well developed....

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.

We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....