Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:
• Keep Up With Your Plus Stream
• Share Content Daily
• Reach Out to Influencers
• Use Google Hangouts
• Use Communities
• Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
I remember reading somewhere that Google has somehow changed their perspective about Google+ and that henceforth it wasn't destined to be such a powerful social media tool. Didn't they even assign a new guy to lead that department..... and the original guy who had all the great dreams for it went somewhere else?
On the other hand, I suppose it'll always enjoy some degree of favoritism from Google simply because it's one of their own.
Este año me pongo con Google+... Lo juro!
It's all about sharing !