The Content Marketing Hat

Doubtless you’ve seen other organizations and brands in your industry host online conferences and summits, but you may yet be wondering whether the benefits of virtual events are sufficient for your business, specifically. What will the return on your investment be?

Should you take the time and spend the money to host your own virtual event?

What benefits will you and your brand actually realize? What will your return be on that investment?

Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than text and images combined. These numbers should tell you everything you need to know about video content marketing and how important it is to scale video production.

And yet, many business owners still aren’t convinced.

And even those who are convinced lack the skills and resources they need to create video content consistently. Because the truth is, to be successful with video content marketing, businesses need to create, edit, repurpose, and distribute those videos again and again.

This means there’s tremendous opportunity here for you and your marketing agency.

That’s what we’re covering in today’s episode of Agency Accelerated.

There are so many marketing podcasts out there, it can be hard to know where to start. Here’s a list of the best marketing agency podcasts that will help give you some insight into what you need to know to stay up-to-date with digital media today.

Here's my BIG LIST of free tools for bloggers, including free access to one of my signature presentations on how to achieve 10X content!

Wait, are you serious? You've never done a blog audit?

Well, today's your lucky day, because I'm giving you a free template that you can copy to your Google Drive and start working on immediately and easily.

Do you struggle to blog and create long form content? With an AI assistant like Jarvis by your side, the process can be fast & efficient.

Cornerstone content... pillar content... skyscrapers... pyramids... is it all the same? Why does it matter?

Learn more in today's #BloggingTips article.

Have you ever wanted to be an author? Or perhaps you just like the idea of getting checks from Amazon ever month in passive book sales.

Either way, getting started as an author on Amazon isn't hard, and today's article takes you step by step.

"Start with the problems, pain points, and questions that are common to your industry. How do you or your products or services solve problems and help people? Create content that answers those questions and solves those problems. Show up and help people and you’ll always be winning."

I love this advice from Katie Fawkes​ and if you're at all familiar with Katie and the Ecamm Fam, you know how much they embody this sentiment through their content and community.

You're going to enjoy the rest of today's #CoolContentCreators interview:

“I don’t know how to ride a dragon,” said Jon Snow.
“No one does until they’ve ridden a dragon,” said Daenerys Targaryen.

Fortunately, learning how to create blog content that drives actual business results isn't as hard, or as dangerous!

If you haven't started, or aren't yet seeing the results you hoped for or needed, take a step back and consider how you're approaching blogging and give yourself space to learn.

#Blogging #BloggingTips #ContentMarketing

It probably doesn't get more meta than a how to post on how to write How To posts. But don't let the simplicity of the topic bely the importance of the post. How To posts are critical components of the top of your funnel! So I've included some best practices and, my favorite part of this series, my secret sauce on how to make a post like this scrumptious.

In this article we’ll discuss what accessibility means in relation to blogs posts as well as how to make your own blog posts more accessible so that readers can enjoy them better!

If you’re looking for the best Blogging or Content Marketing Course online, then this article is right up your alley. Content marketing is a powerful tool that can be used to create buzz and interest in a product or service. In this post, we’ll go over some of the most popular courses available today, both commercial and from universities!

Today’s interview is with a terrific writer whom I’ve known and followed for years, Gini Dietrich. Gini’s blog & educational content through SpinSucks is easily one of the most authoritative in the content marketing industry.

Gini is thoughtful and witty, and I can’t wait to share her insights with you, so let’s dive in.

WordPress themes are an important tool in maintaining your branding across all social media platforms as well as any other marketing materials you might use to promote your business.

If you're not sure how to customize or event select a theme for your blog, here's how:

"Publish another video. That's where your success is waiting." I loved this comment from Owen Hemsath​. At the outset, it's about not giving up and continuing to drive or your goals.

On a deeper level, though, it's about not resting on your laurels and continuing to serve your audience and community.

Read more about Owen and his approach to creating video content in today's interview:

Today we’re talking about what is potentially one of the easiest blog posts to write… the Listicle… yet possibly one of the hardest types of blog posts to do well. Since it’s so easy to create a listicle post, it’s tempting to write it in a way that doesn’t actually offer the reader more value or information. Presumably, they could get a similar set of results directly from Google with the right kind of search, so my hope for you here is to not only learn more about Listicles, but also get a strong sense for what makes a good Listicle so that the posts you’re publishing are outstanding.

"Because this gets us a 98% sales conversion and we’ve grown the company almost 300% in 12 months..."

It was awesome catching up with Kate Bradley Chernis​ for many reasons, not the least of which was when she dropped that little nugget about the success of her company, Lately​. Check out the rest of the interview:

What do you think about curating content for your own blog? Have you ever created a blog post based around someone else's article or video? How did that turn out?

Or is this something you've never tried? (Today's article below will give you background if you're interested.)

#LearnBlogging #Blogging #BloggingTips