The Content Marketing Hat

Over on Facebook, if you want to promote your upcoming live video with an Event, it's a great way to get people interested in what you're going to talk about. But up until now, the live stream itself always appeared separately on your Page, not within the Event itself.

But now, thanks to some updates from Facebook and this clever guide from Stephanie Liu, you can have your cake and eat it too.

In this article, Stephanie walks you through how to set up your event and how to set up your live so that event attendees get notifications and see the live right within the event!

If you’ve never used a social media planner, you’re about level up your social media marketing.

Have you ever wondered what it might be like, or what it would take, to manage social media professionally?

Well I asked a few of my friends for their thoughts and they shared some pretty incredible insights.

Check it out: https://www.agorapulse.com/blog/become-social-media-manager/

"The only way you can succeed today is to be somebody’s favorite blog in the whole world. Figure out who that is. Write for them. And then find more people like them."

That's just a taste of the brilliance shared in today's interview.

“Don’t blog for your belly button. Blog to be helpful. No one cares what you think. They care about how you’ll help them move forward.”

Superb advice from the one and only Chris Brogan. To learn more, read the rest of the interview:

Now that your Launch is underway, how *else* can you promote it? What are some super-secret hacks you can use to make sure everyone knows?

How about 22:

You got your launch planner. Your webinar is done. Your sales page is ready to rock and roll. You’re about to launch because it’s about damn time! You’ve worked your ass off for this. You earned this.

But you’re forgetting one important thing… your number one fan that’s been rooting for you from day 1.

Before you built that email list, before you rocked the stages, who was it? It was your partner. Is your partner ready for your launch? Does your partner know how to support you? Does your partner have Uber Eats on speed dial?

Here’s how you can Launch With Love.

Leveraging their unique and complimentary marketing prowess, these friends formed a successful paid membership group and then, within a couple years, leveraged that expertise and authority to sign a book deal with Entrepreneur Press!

Whether you invest in my $10 social media planner or something else, what's important is that you do in fact have a plan for your social media marketing.

Here's an approach that might work for you:

One of the many reasons I started doing written interviews with incredible content creators was the hope that, through their answers, we'd catch a glimpse of one or two vulnerable moments that we would relate to. Stories about their past that, to us, represent our present or future.

It's like seeing someone you trust and admire admit that they, too, have struggled. They're human after all. That gives us hope and solidarity. And today's interview with Ann Handley is no different.

When I asked Guy Kawasaki​ where he gets his ideas for content, he responded, "I read a lot, pursue the ideas of my subscribers, and listen to my friends. I’m looking for remarkable people to interview 24 x 7 x 365."

What struck me was how focused he is on being aware of how ideas can come from anywhere around him, interesting, remarkable people are everywhere, and how open he is to recognizing them and talking to them.

This is the Blogger's Mindset that I talk about, and it was cool to see it manifested in someone like Guy who is podcasting. I think you'll find the rest of the interview as fascinating as I did.

#CoolContentCreators #ContentMarketing #Content

The year is 2020, and the world of blogging is very different than it was years and decades ago. Ever since the paradigm shift of 2011, where the modern blogging era began, there has been an ongoing revolution in content. It’s an intense and competitive world out there, but sometimes it’s easy to lose sight of just how insane the internet truly is.

Are you willing to risk the potential benefits of proper content marketing?

Whether you're launching a new business, a new product, or a sale campaign, there are a ton of moving parts to manage that are going to draw a lot of your attention.

Attention you *should* be paying to your partner.

Does that mean you can't throw yourself into your next launch? Of course not, but it helps if you follow a few guidelines to help keep your partner in the loop and on board with your activities. Join Stephanie Liu and I as we break and down for you, and make sure that the next time you have a launch, you Launch With Love.

According to recent Nielsen data, 51% (144 million) of the US population has listened to a podcast – up from 44% in 2018.

Are you reaching that audience? If not, here's how:

"For my next launch, I want it to be a terrible disappointment."

No one starts out saying that. But if you fail to plan and consider some basic launch and sales campaign techniques, you might as well have that attitude! Here are 7 mistakes I made recently you can learn from.

What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets. My latest article for The Social Media Hat​ delves into three ways you can use powerful eCommerce integrations right within Facebook, Pinterest and Instagram. And you don't even have to have a full-blown eCommerce shop of your own! This works for affiliate and digital products as well.

If you're planning on launch a new product or putting on a sale in the coming year, here are 7 considerations you need to keep in mind to make sure your campaign is a success.