Content Curation and Marketing
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Content Curation and Marketing
Content Curation and Marketing is a powerful tactic to engage potential customers and clients
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You Are What You Share

You Are What You Share | Content Curation and Marketing | Scoop.it

A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today.


Interesting post bashing automation. Here are my comments posted on his blog:


There seems to be interesting debate about whether to use automation or not in marketing. I don’t get what the argument is about.


Just because every post you make on every social media site or outlet is not a manual effort – does that make you a bad person?

I think there is a place for automation and there is a place for direct, manual, intimate response. Both can co-exist. It’s not an issue of which is better.


For example, I have a lot to say on 3-4 major subjects through twitter, facebook, and linkedin. I curate an enormous amount of useful content for my networks. I’m not as interested in attracting new folks as I am in being helpful to my network.


I automate some of my twitter, facebook, and linkedin posts. I do it because it can be a very manual and tedious process and I don’t spend much time in front of my computer during the day. Secondly, I don’t want to jam the streams of my network with 5-6 posts all at once. So I automate – feed my content/comments/ideas at various points through-out the day.


Layered on top of this automation, I review at 2-3 points during the day, the feeds/streams of my network and selectively pick out items to comment on, applaud, support, reflect, and expand upon.
I’ve found a MIX of direct interaction, automation of the sharing of older valuable content, content curation, and original creative content development is a great combination.


Of course, there will always be individuals who abuse any tool or technique. Those are the exceptions. Most of us are just trying to be helpful and show some value. The whole social media experience is “trial and error”. No one has a lock on the right way to do things since it’s still in such a state of flux and infancy. For example, I struggle with what’s the right amount of content to share with my unique networks on various platforms.


Is 15-20 twitter posts appropriate for a diverse 15000 person twitter following? Is 5-6 LinkedIn Status updates appropriate for a 5000 connections on LinkedIn on a daily basis – esp when none of them are direct status updates but activity updates of commenting on network updates, posting to groups, and discussions within groups?

I don’t know what’s right. I’m experimenting all the time. What’s too little interaction? What’s too much interaction? There are no rules of engagement in social media. Every network, segment, platform, strategy is different. There are no experts – everybody is experimenting. What works for one “authority” blogger may not work for another.


Sorry for writing the book in this comment – but I don’t buy into the argument for manual interaction beats automation. Once again, there is a place for both.


Thanks for “framing” this discussion.


Barry Deutsch
IMPACT Hiring Solutions
http://www.impacthiringsolutions.com/blog


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7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales

7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales | Content Curation and Marketing | Scoop.it

I love real world examples of companies using social media to drive leads and nurture customer prospects. Here are some good examples of companies that are role models in leveraging social media OR social selling during their sales cycle.


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How to Feed the Social Media Content Beast? Layers | ClickZ

How to Feed the Social Media Content Beast? Layers | ClickZ | Content Curation and Marketing | Scoop.it
When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with modest resources.


I liked the way Lee Odden lays out the "feeding of the social media content beast". Good chart and detailed explanation of key areas to focus on.


Barry Deutsch

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Is Content Marketing the Hot New Trend?

Is Content Marketing the Hot New Trend? | Content Curation and Marketing | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.


Why is content marketing so hot today?


As Jeff explains in his blog post, content publishing has been around quite some time. My partner and I have been blogging since it appeared on the Web. But it's only been in the last 6-9 months that the "distribution technologies" have made it possible to easily, quickly, and inexpensively distribute your content to your intended target audience.


Are you taking advantage of these "distribution technologies" Jeff refers to like Scoop.it?


Barry Deutsch

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Moneyball Social Business Culture of Content Marketing

Ideas about creating a social business culture of content marketing learned from the movie Moneyball.


Moneyball is one of my favorite sports movies. The whole underlying premise of moneyball is how new ideas compete with entrenched tribal and historical approaches. This is the struggle between our hiring methodology called the Success Factor Methodology which turns the entire traditional process of hiring upside down.


The author contends that implementing social media against a backdrop of traditional marketing is comparable to the Moneyball movie.


If nothing else, it's an enjoyable comparison - especially if you liked Moneyball.


Barry Deutsch

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The Copyblogger Content Marketing Codex | Copyblogger

The Copyblogger Content Marketing Codex | Copyblogger | Content Curation and Marketing | Scoop.it

Need a handy, systematic (and exhaustive) guide to content marketing that covers the essentials of building a viable online platform that converts?


Great comprehensive collection of articles from one of the very best sources on the Internet. Recognize I am very biased. I use their blog templates and many of their tools for my blogs. Their content is always top notch and among my favorite sources.


This is one of the best collections of articles related to content marketing you'll find on the Web.


Barry Deutsch

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Why Your Blog Should Be Your Top Social Media Tool

Why Your Blog Should Be Your Top Social Media Tool | Content Curation and Marketing | Scoop.it

Many people play around posting links on twitter, facebook, and linkedin. However, your blog should be the hub of all your social media creation and curation activities.


Newt Barrett does a great job in this article laying out why your blog should be central to your social media communication with your network and target customer/client base.


Barry Deutsch


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10 Reasons Why B2B Companies Are Failing With Social Media

10 Reasons Why B2B Companies Are Failing With Social Media | Content Curation and Marketing | Scoop.it
Too many B2B companies are flat out failing at social media marketing. This is an explanation for why a new marketing channel has been slow to grow in B2B.


Most of the companies I encounter in the start-up, entrepreneurial, small business, and middle-market sizes are not just failing at social media - they've not even put their proverbial foot in the water.


Why?


I did a program for a group of CEOs today on social recruiting and the general consensus of not using social media in their business was one of being unconsciously incompetent. I don't know what I don't know.


Most CEOs have had a terrible experience or two with social media/digital marketing consultants and are jaded, soured, and cautious about moving forward.


Barry Deutsch


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Content Marketing – Building a Reputation as an Expert - exploreB2B

Content Marketing – Building a Reputation as an Expert - exploreB2B | Content Curation and Marketing | Scoop.it
Why Content Marketing?
The first question you have to answer is, why you want to do it? What do you want to achieve with your content marketing? Of course the first and obvious answer at hand ...


Excellent article laying out the foundation for using content curation and marketing to establish credibility, reputation, branding, and differentiation through customer education and being helpful.


Publishing content on hiring and retaining top talent has pushed my credibility to the very top of the recruiting profession. My clients say things to me like "you're everywhere", "loved your last article", "I shared your post with everyone on my management team".


Although the cycle is probably a 2-3 year process of moving to the top of the hill as an "authority figure" in your niche or area of expertise - the real question is when do you start? Where do you put your toe in the water?


Barry Deutsch

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How to Consistently Out-Curate Your Competitors

How to Consistently Out-Curate Your Competitors | Content Curation and Marketing | Scoop.it

Many curators, marketers, consultants, speakers, advisors, coaches, and sales teams struggle to come up with "what should we curate" and distribute (market) to our customers, clients, and prospects?


Here's good list of tools and ideas for finding sources to curate and share with your network in an attempt to educate, nurture, and be helpful to those you count as followers, connections, and contacts.


Barry Deutsch

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