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Scoop.it!
While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. 
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Barry Deutsch's insight:
I really liked this slide deck on Slideshare regarding the common wave of crap that will be thrown at you when everyone jumps on the content marketing bandwagon in the next 1-2 years. Already, I'm seeing average, mediocre, boring, repetitive content being posted on twitter, facebook, and linkedin without any insight, observation, research, context, or thought-leadership. It's almost as if folks assume that by posting other people's content they are being active on LInkedIn. First, it takes a mix of original content and curated content to be effective. Posting links is a useless activity that clogs up everyone's feeds. Secondly, it takes a good curator to produce and share relevant, meaningful, actionable, epic, great, outstanding, thought-provoking content that makes you think and contemplate. Is it time to reconsider the approach you're taking in sharing content with your network, customers, and prospects? Step 1 is to admit you have a problem. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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By Joe Pulizzi, Content Marketing InstituteAlthough most businesses use content marketing in some way to attract...
Barry Deutsch's insight:
There are no shortages of articles and blog posts proclaiming the importance of using content marketing in your marketing and sales strategies - especially if you're a small business. I've shared some of those articles and posts here on my content curation platform for Content Marketing and Social Selling. Yet very few companies (study says less than 1/3 - my observation is less than 5% for non-internet/technology businesses). Why have you not jumped in with both feet yet? Joe Puluzzi, one of the PRIMARY voices and evangelists for content marketing for small businesses talks about some of the reasons you might be holding back in this article. Which one(s) apply in your case? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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We are more than just shoes! Zappos is a service company that just happens to sell ________. These are two statements that sit at the core of everything Zappos is, and guide Zappos as a company that continues to innovate.
Barry Deutsch's insight:
One of my favorite exmaples of leveraging social media to build their sales is Zappos. Here's a company in a mundane business like distribution of shoes (they don't even have a branded product they produce). Yet, who has not heard of Zappos? Are you leveraging social media, content, and engagement with your customers? I've mentioned this before - a recent speaker at the Vistage conference was Marcus Sheridan - who did it in the area of selling pools. If these two companies can achieve extraordinary success through social media - why can't YOU? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Content marketing: what is it and why does it matter? In a world full of commercial messaging, businesses need to create content customers actually WANT to consume.
Barry Deutsch's insight:
Most of the small businesses and entrepreneurial companies that I work with struggle to get their arms around blogging and content marketing - particularly when it comes to What's the payback or ROI on the investment of time of 15-30 minutes a day? Here's a good article talking about some the tactics, sources, and results of content marketing. Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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Learn 11 of the most compelling and data-proven reasons why your business needs a blog.
Barry Deutsch's insight:
If you're a coach, trusted advisor, speaker, consultant - AND you are not writing a blog - posting a blog article once per week - you're leaving an enormous pile of money sitting on the table. Almost every study done in the last two years on marketing - especially for coaches, trusted advisors, speakers, and consultants - shows that having a blog is the THE MOST POWERFUL Marketing tactic you can use to engage potential customers. The funny thing about blogging is that it's free, requires very little time investment, and has a very low learning curve/technological challenge. So, what's holding you back from establishing your thought-leadership and moving to expert status at the pinnacle of your niche? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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I asked him how a marketing manager in a mid-sized or large company can push through all the internal red tape that exists in order to get their content marketing campaign off the ground and running.
Barry Deutsch's insight:
I just learned a new phrase that has become part of my playbook for coaching clients - JFDI. I love this idea. A lot of my ideas revolve around just putting your toe in the water and starting to learn how to do on line marketing, content curation, social selling. I find that many companies get so hung up in red tape over plans, strategies, and turf battles. Just do it! My personal experience is that it's a long learning curve to master the use of social selling and content marketing to drive lead generation and lead nurturing (unless you've got a money tree and unlimited budget to hire someone to do it for you). Start somewhere. Maybe it's as simple as curating 3-4 articles with some great insight a day for a total of 15 minutes and sharing them with your network on LinkedIn. In coaching SMBs, coaches, consultants, speakers, and personal service providers how to drive sales through this new medium, I find that once you get a few core elements set up, it should be a 15-30 minute daily task to "feed the beast" with information and content that is meaningful, useful, relevant, and actionable with your customers and prospects. What's holding you back from starting somewhere?
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If you create and promote content unique to your business, the customers will come
Barry Deutsch's insight:
What caught my eye in this article was the comment: I've had countless conversations with small business owners about the concept of content marketing. Some are actively embracing this strategy and they are busy writing blog posts, producing videos and sharing this content over social media. Others are far more dubious. A common cry I hear is: "Who has the time to produce all this stuff? I have a business to run!" I too have had conversations with many Vistage/TEC members, chairs, and speakers/TAs in my consulting practice to teach them how to drive sales through social media. I hear this same issue - who has time to do this work. This is probably one of the greatest myths of leveraging social media - that it takes an enormous department, budget, resources, and time to do well. The reality is that for FREE, you can start publishing content and positioning yourself as a thought leader to your customers and prospects with as little as 15 minutes a day. The real fear is: I don't where to start and how to be efficient. Do you have a strategy to learn how to leverage the new normal for marketing your services and products? If not, how can you ever expect to move beyond the unconsciously incompetent phase? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Barry Deutsch's insight:
Another article talking about the beneifts of using content curation and marketing as part of your marketing mix. For most consultants, speakers, advisors, and coaches, this should be their dominant strategy. Not only do you save enormous amounts of money by using content marketing to brand yourself, differentiate yourself, position yourself as a thought leader - but you also have the added benefit that it drives and nurtures leads for your business. The best part is that you can do it for a few minutes a day, get a huge bang for a little time investment, the cost is pratically zero, and you can automate a huge element of the process. I can't think of any negatives - can you? If so, what's your reason for not jumping on this bandwagon yet - particularly when your top competitors are leveraging content curation and marketing on a daily basis to your customers and clients? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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How to create a content strategy for successful social media marketing. Learn how to attract prospects, convert them into customers and keep them coming back.
Barry Deutsch's insight:
Is this not what we all want desperately? We crave more customers and clients. You can never have enough! Excellent article from one of the best sources of best practice information on content marketing. The article not only lays the foundation for why content marketing works to attract potential customers and clients, but also gives specific examples. How are you using content marketing at various stages in your sales funnel to drive customers and clients to raise their hand and come forward? Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog? http://www.barrydeutsch.net/sales-through-social-media
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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"Content is important.It can help ensure online traffic flows to your website, connections get made, products and services get promoted, good public relations is maintained, and clients/customers are landed"
Barry Deutsch's insight:
This blog article could serve as the foundation for a creative brainstorming exercise for Chairs in producing and curating content for CEOs. One of the biggest complaints/frustrations/fears I hear from Chairs is: I don't have much to say or write about? Related to that concept is: What if I run out of ideas? And third: I don't like to write OR I'm not a good writer. Rest assured, not only are you NEVER going to run dry on ideas to write about, you'll become a great writer for your community and network: CEOs. How does this framework for thinking about ideas stimulate your thinking on ideas that CEOs want to hear about? Have you asked your CEO members what content and information that might find valuable? Perhaps, it's the Friday podcasts they hear, or the speakers they've requested, or the issues they keep bringing up in the issue processing sessions. Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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"Content - Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing?"
Barry Deutsch's insight:
In my coaching program for Vistage and TEC Chairs to attract CEO members by leveraging social media, we work through a "calendar" of frequency. How often should you be distributing? It depends. I know that sounds like a cop-out, but it's not. It depends on the type of niche network (direct CEOs, referral sources, influencers, or trusted advisors), the size of that network (smaller networks can't absorb content too frequently). However, if it's a trusted small network expecting lots of help from you (such as my network of 500 plus chairs around the world - you can produce content every few weeks that will be welcomed. Finally, do you really have epic and valuable content that your network needs and wants frequently - can you feed the beast daily or is it better once a week? A final consideration is the platform. For example, I've learned that you cannot email prospects - even with informational content - more than once every 3-4 weeks or they will push you into their spam folder or unsubscribe. On LinkedIn, I wouldn't send group messages through tagged groups more than 2x per month. On the other hand, a large Twitter network of 20,000 plus followers could absorb 15-20 posts per day. So - the answer depends on who is in your network, your personal capacity to feed the publishing beast, and how often your niche or segmented network wants to hear from you. If you're the Chair of a Vistage or TEC Group, have you asked your networks how often they would like to hear from you and what information they want? That might be the starting point! Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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Barry Deutsch's insight:
The author suggests that you should find a unique space or niche in which you can build your thought leadership. I think the article missed the point. It's not about finding the space - it's all about dominating the space. That's where content curation and marketing come into play, allowing you to provide great value to your network, stay top of mind with then daily and weekly, and finally have a "base" for lauching a wide variety of other value-enhancing content for your network that ranges from audio programs, videos, slide decks, and original blog content. The big question is: Do you want to dominate your niche? Do you want to be one of the "top-dogs" that set the standard for everyone else? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Lin Wilder is an Internet marketer and writer I was reminded of the long history of content marketing while listening to a Webinar earlier this week. We tend to think that whatever we have discover...
Barry Deutsch's insight:
In Lin's article, she talks about how almost 200 years ago John Deere started marketing plows by using what is called content marketing today. He started publishing a newsletter/magazine, holding closses for farmers, and providing content to reinforce the value of his differentiated product (steel plows). If John Deere can do this with plows, and Marcus Sheridan can do it with swimming pools, and yours truly can do it with executive search and hiring process improvement - anyone can leverage content marketing to build a loyal group of customers and prospects. What do you think is the major roadblock you face in starting, leveraging, and implementing an effective content marketing program to drive sales?
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Barry Deutsch's insight:
This is the key point I've been hammering on for quite some time. The vast majority of folks on social networks like LinkedIn, Facebook, and Twitter simply share links. A few summarize - which as this post shows is becoming less valuable since machines and software will take over the summarizing process. The real value comes from adding context, insight, and thought-leadership on top of the article you're sharing. Here's what the author had to say: "curators who add new information and their own perspective will rise to top compared to curators who simply summarize (as machines do)." When you find content worthy of sharing, do you simply post the link, act like a machine and summarize, or take 2-5 minutes and add your own thoughts, ideas, best practices, observations, research, expert knowledge, and thought-leadership? As a Chair, are you providing value to your network, customers, and prospects by helping them filter the important information, set the stage for them of what is important, and add value so that they see you as a trusted source of information? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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Marcus Sheridan is someone you probably never heard of — but if you are interested in content marketing, he’s someone you won’t ever forget. Marcus is
Barry Deutsch's insight:
In case you missed him, Marcus Sheridan was one of the speakers at the last Vistage Conference. He's taken a fairly mundane backyard pool installation business and dramatically raised the revenue curve by embarrassing a Sales 2.0 approach of blogging, content marketing, and leveraging new techniques known as inbound marketing. His story is great story of an entrepreneurial/small business in a slow moving/mundane sector like backyard pools that should resonate for any Vistage Member, regardless of whether you're a retailer, restauarant, B2C, or B2B company. It just goes to show that you can "teach an old dog new tricks". The question is NOT whether you should be embracing these tactics for marketing and sales - but WHEN? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”
Barry Deutsch's insight:
3 years ago I had predicted blogs would the the hub of all your content marketing to your prospects and existing customers. Today, it's even more important than ever. Study after study shows how consumers and businesses use content from blogs to identify who they will buy from. If you don't have a business blog, prepare yourself for trailing your primary competitors, regardless of the WOW factor of your product/service. In my travels/workshops around the country, I find that most SMBs and entrepreneurial companies are NOT blogging. Is there any fundamental barrier stopping you from this powerful, free, and impactful marketing tool? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
Barry Deutsch's insight:
As an entrepreneurial company or small business, you have an opportunity to DOMINATE your niche through blogging to your prospects and sharing relevant content. Marcus Sheridan illustrated this concept perfectly at the recent Vistage Conference where he talked about using inbound marketing and content marketing to increase revenues for his pool construction business. It takes seconds to set up a content curation/marketing tool and even fewer to establish a blog. The learning curve is instant, the cost is zero, and benefit/ROI from 15 minutes a day is huge. What's the ONE thing that's holding you back from leveraging your expertise within your industry segment or niche? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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In the next interview, as you search for your next superstar, keep in mind the end goal -- succession planning.
Barry Deutsch's insight:
Suggesting you should ignore someone's past accomplishments is just plain WRONG. A enormous part of predicting future performance is combining the assessment of intellect and vision tempered with comparable accomplishments. This allows you to validate the ability for the candidate to achieve your expectations, and continue to grow as the accomplishments. After over 1000 search assignments, and research over 25 years with over 30,000 CEOs and Key Executives, validating the ability to achieve your expected outcomes is one of the most critical elements of hiring. Unfortunately, the authors in this article suggest you ignore what people have done in the past, inferring it's irrelevant to predicting future performance. Barry Deutsch IMPACT Hiring Solutions HIRE and RETAIN Top Talent http://www.impacthiringsolutions.com/blog
Do you have a FREE Copy of our best selling e-book on how to hire and retain top talent?
Learn how your success depends on the quality of the team you build and keep by joining us in our LinkedIn Discussion Group on hiring and retaining top talent
http://www.linkedin.com/groups/IMPACT-Hiring-Solutions-HOW-Hire-1819296/about
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You’ve become convinced that your company really needs to get into Content Marketing. You’re tired of trying to depend on SEO tricks, gaming Google and
Barry Deutsch's insight:
Good overview article on the various elements - concerns - issues of using content marketing to communicate with prospects and customers. It's a lot of work to set it up. However, I find the on-going time investment to relatively low to maintain it and "feed" the content marketing beast. Stop relying on 1970ish cold calling to make sales, and start using more effective tools like content marketing to dominate your niche and be the "go-to" company that everyone has on their top 3 list. It's a corny idea - but I keep thinking about the quote from Ghostbusters, "How you going to call?" Do you want prospects and customers fishing around trying to figure out who to call - OR do you want to be on the short list of who they ALWAYS call? Content marketing and Social Selling allows you be that "vendor/supplier of choice". Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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LinkedIn wants to help B2B content marketers tackle their distribution challenges.
Barry Deutsch's insight:
You'll notice that LinkedIn is shifting their marketing and tactics from being a site for people looking for a job - which fueled their growth during the recession over the last 3-4 years to a publishing platform for B2B companies. Given this shift, as a facilitor or a CEO group, are you publishing content to your target audience of CEOs through LinkedIn. Does this target audience of CEOs see you as a trusted resource that filters the right information for them and gives context as to how Vistage/TEC can provide value for them professionally and personally? If you're not leveraging yourself as a thought leader using existing publishing platform tools like Scoop.it and LinkedIn, your then still stuck in a 1970s paradigm of 1-to-1 selling - dominated by cold calling, which is very low leverage activity. What's your plan to be the "go-to" person for CEOs in your local community? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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Everyone is jumping onto the content marketing bandwagon. Content marketing is often the only affordable marketing channel for small business
Barry Deutsch's insight:
Content marketing - blogging, sharing links, content curation, insights, and content marketing are a few simple NO cost things you could be doing to establish yourself as a thought leader. Everyone wants to hang out with a thought leader. They look forward to your cutting insight, recommendations, practical solutions, and trust your advice. Once a prospect recognizes you as a thought leader in their space (such as issues affecting CEOs of small to medium sized businesses), you've got them linked up for joining your Vistage/TEC Group. Unfortunately, developing yourself as a thought leader is a long term disciplined startegy that might take 12-24 months to establish. Here's the comment in the article about becoming a thought leader: "Transform into a thought leader By becoming a thought leader, you can beat your competitors with your content marketing strategies even if they are market leaders. As a thought leader, people will flock to you on the Internet for industry knowledge and help. However, becoming a thought leader is not easy and you need to be sincere. Firstly, you need to keep abreast of industry news and trends and study the industry to know what you are talking about. You can use this knowledge to publish your opinions about the industry that others find interesting." This strategy of becoming a thought leader on issues affecting CEOs is perfectly suited for the role CEO coach/advisor/facilitator. You're sitting on a mountain of great ideas, action steps, and helpful best practices. The big question is when as a Chair do you start to leverage your position as a thought leader in your local geography so that potential CEO prospects for your group are drawn to you like a magnet? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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How to use LinkedIn to get sales leads: You'll learn how to build relationships, create new business opportunities and earn referrals.
Barry Deutsch's insight:
Excellent article describing all the wonderful tools that LinkedIn provides to turn your company page into a magnet to attract followers and drive leads. I loved the idea of the lead collection widget for your website, adding visual content, and turning the product pages into landing pages. Try a few of these tactics and tools to see if you can attract more followers to your company page, drive potential leads for follow-up. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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"What's keeping marketers from leveraging SlideShare for content distribution? If it's the content itself that you lack, get started with these content marketing ideas..."
Barry Deutsch's insight:
A very powerful tool in your content marketing should be sharing short slide presentations on the value for a CEO to join Vistage. If you're at a loss for what to publish as a slide presentation, here's a great list of examples to get started. Everyone loves a quick, focused, hard-hitting slideshow that addresses a specific point. As a chair, you're sitting on a goldmine of content ideas to share with prospects and use as a virtual burma-shave style campaign to move potential CEOs to membership. How are you currently using slidedecks in your marketing? Are you using the ones already created for chairs OR are you creating new slidedecks? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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"Count on the three Rs to provide a balanced formula for effective content creation. A mix of recent, reliable, and relevant content is essential for bolstering your visibility and authority..."
Barry Deutsch's insight:
A good article reminding us that throwing crap against the wall - hoping people will value quantity vs. quality is critical to success in content curation, marketing, and thought leadership. So many individuals, especially speakers, coaches, consultants, and trusted advisors, attempt to blast links onto their facebook page, twitter account, and their LinkedIn Status Updates in attempt to get "recognized." When developing content - be it curated or original - keeping these 3 Rs in mind can help set you on the proper path toward recognition, awareness, dominance, thought leadership, and respect. Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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First, I'll assume you are filtering or curating content as some level for your customers, clients, and prospects. You're doing this for a variety of reasons:
You can't produce enough original content due to bandwidth limitations
You're providing a great service to your network by filtering important information with your insights
You're attempting to establish yourself as a trusted advisor, a thought leader, and a go-to resource for credible non-biased information
There is no doubt that curating great and outstanding content for your customers, clients, and prospects is a valuable tactic.
My question is - are you doing content curation on a regular systematic basis or whenever you have a few minutes. Is your content curation reflective of your insights, knowledge, case studies, and years of experience -- or are you simply spamming links of articles for your network that they get from 27 other sources?
Are you tracking the engagement, comments, and conversion to business that your content curation generates -- or is this simply a casual activity?
As a chair facilitating a CEO group, there is perhaps no better marketing strategy to engage, and develop leads - than the process of content curation - hitting CEOs you want to attract on their pain points.
You've got a mountain of content to put your insight against for your potential CEO prospects for your Vistage or TEC Group - speaker content, the items posted on the Vistage/TEC blogs, the success stories of your members, and the overwhelming information you're sent from corporate.
When was the last time you shared a piece of information with your network and put your own thoughts layered on top - perhaps as a blog post, a status update on LinkedIn, or even an article you published to your website?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
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