While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects.
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First, I'll assume you are filtering or curating content as some level for your customers, clients, and prospects. You're doing this for a variety of reasons:
You can't produce enough original content due to bandwidth limitations
You're providing a great service to your network by filtering important information with your insights
You're attempting to establish yourself as a trusted advisor, a thought leader, and a go-to resource for credible non-biased information
There is no doubt that curating great and outstanding content for your customers, clients, and prospects is a valuable tactic.
My question is - are you doing content curation on a regular systematic basis or whenever you have a few minutes. Is your content curation reflective of your insights, knowledge, case studies, and years of experience -- or are you simply spamming links of articles for your network that they get from 27 other sources?
Are you tracking the engagement, comments, and conversion to business that your content curation generates -- or is this simply a casual activity?
As a chair facilitating a CEO group, there is perhaps no better marketing strategy to engage, and develop leads - than the process of content curation - hitting CEOs you want to attract on their pain points.
You've got a mountain of content to put your insight against for your potential CEO prospects for your Vistage or TEC Group - speaker content, the items posted on the Vistage/TEC blogs, the success stories of your members, and the overwhelming information you're sent from corporate.
When was the last time you shared a piece of information with your network and put your own thoughts layered on top - perhaps as a blog post, a status update on LinkedIn, or even an article you published to your website?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs