Lin Wilder is an Internet marketer and writer I was reminded of the long history of content marketing while listening to a Webinar earlier this week. We tend to think that whatever we have discover...
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In Lin's article, she talks about how almost 200 years ago John Deere started marketing plows by using what is called content marketing today. He started publishing a newsletter/magazine, holding closses for farmers, and providing content to reinforce the value of his differentiated product (steel plows).
If John Deere can do this with plows, and Marcus Sheridan can do it with swimming pools, and yours truly can do it with executive search and hiring process improvement - anyone can leverage content marketing to build a loyal group of customers and prospects.
What do you think is the major roadblock you face in starting, leveraging, and implementing an effective content marketing program to drive sales?