Content marketing is still king in driving sales, building relationships, creating compelling reasons for buyers and prospects to engage with you.
Scooped by
Barry Deutsch
onto Content Curation and Marketing |
Validation of the importance for leads in writing content - blog articles, product reviews, industry updates, white papers, surveys, research - the value and impact is far beyond most other marketing tactics. The author mentions some specific statistics for search implications by customers that are staggering. Do you have a specific strategy/plan around using content to market your organization? It doesn't matter whether it's in job search, marketing, personal branding - are you publishing content? One of the best places to do this is on the LinkedIn Publishing Platform through your own profile.