Much of what we think we know about social media and content marketing is wrong.
Scooped by
Barry Deutsch
onto Content Curation and Marketing January 27, 2014 2:53 PM
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Jay Baer is one of the icons in marketing using the web - particularly with social media and content marketing. I liked this post he put up shattering many of the myths we have about using content to find, engage, and nurture relationships in our network.
Here's one of the biggest myths I see in working with Chairs:
"2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. (note: 85% of American adults are online). Even among Americans 65 years old and better, 43% of them use social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. So, is it possible that YOUR customers aren’t using social? Conceivably, yes. But even if they aren’t yet using social for business, chances are they are using social in some capacity."
Many Vistage and TEC chairs have told me that they don't think using content marketing (sending articles/blog posts/other useful content to potential CEOs for their group is not an effective strategy since CEOs are NOT active on the web searching for information and on social networks).
Maybe 2-3 years ago you could make this claim, but today it's more of a justification/rationalization NOT to do the work required to establish your credibility, PR, awareness, thought leadership, and expertise.
Leveraging content in my own business with CEOs has resulted in a significant boost in referral marketing, leads, and actual business.
What's holding you back as a Chair from engaging with local CEOs through sharing valuable content? Remember, more than anyone else in B2B services at the CEO level - you're sitting on a goldmine of potential valuable content.
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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