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You must have heard the term “Content Curation” and you must be thinking that what in the world Content Curation is all about? What If I tell you that you have been doing content Curation. 
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"At the Content Marketing Institute, we are so lucky to have the brightest contributors talking about everything from content marketing strategy to distribution"
Barry Deutsch's insight:
Great comprehensive list of content marketing ideas with links to outstanding resources and articles from one of my favorite sources on content curation and marketing. Over the last year, the vast majority of the ideas I've executed against in developing a content curation and marketing strategy have come from this source. If you were to subscribe to an authoritative blog in the area of content marketing,distribution, and curation - this would be it! Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Lead nurturing is just as important as lead generation, but is often forgotten. Learn how to take new leads into paying customers using these 6 steps.
Barry Deutsch's insight:
The most insightful sentence in this entire blog post was: "Lead nurturing is coming into a league of its own, especially as more sales intent now begins online." Given that discovery of you and your value through on-line searching is now in the hands of the buyers of your service or product - how do you get found, attract, and then engage prospects? Do you have a structured approach? Are you using specific tools? Is there a plan in place to begin exploration of some of these tools now that on-line search is the primary method for learning and discovery of products and services - either in B2C or B2B sectors. Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog? http://www.barrydeutsch.net/sales-through-social-media
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Barry Deutsch's insight:
Great article by Marcus Sheridan as a counter-point to the recent Forbes article slamming "content marketing". Marcus is an icon in the social media movement and is a major champion of content marketing. I believe he is speaking at the upcoming Vistage Conference. Are you using content marketing in your marketing efforts with your network, referral sources, followers, fans, and connections? If not, you might be missing a great opportunity for engagement, education, referrals, and leads of CEOs for your groups. I do nothing in selling. All my material is educational, sharing with my networks how to hire, retain great people, and leverage social media. My entire focus is to stimulate a conversation or dialogue around these core topic areas. I get an extraordinary amount of referrals and leads through this education-oriented communication. I have a intensive personal coaching program for chairs that I do on a complimentary basis for the chair community showing them how to leverage social media and content marketing to find, attract, and engage potential CEOs for their groups. Over 100 chairs internationally participate in this personalized FREE coaching program. Unfortunately, it doesn't happen overnight - it's a long-term multi-year strategy. Are you starting to put your toe in the water to begin educating your network about the value you and Vistage/TEC bring to CEOs? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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Isn't Curation what Museums do? Curation is a long word for collecting stuff and sharing it. Yes, curation is what museums do. They collect interesting.
Barry Deutsch's insight:
From this article, the most important line is: "Curation sets you up as an expert in your field." You become the "go-to" expert on fresh content that is useful, meaningful, and valuble to your prospects, followers, fans, and connections. They come to expect great content mixed with your "insights" on how it's relevant to them. They expect it at regular intervals like clockwork. You become their trusted source of information or "tour guide" as the author of this article suggests to filtered content on the Internet. You frame the discussion for issues that you can help them solve - you get to dictate what subject is discussed, dissected, debated, and understood. Curating content for your unique niche allows you to be the "expert" voice and stand above all the other clutter coming out of your competitors. Are you prepared to become an expert in your niche? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America.
Barry Deutsch's insight:
Great infographic from two outstanding sources of information on the "state" of B2B content marketing. Interesting that LinkedIn tends to be the primary channel for content sharing and the biggest challenge is coming up with enough great content to share and engage prospects. Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog? http://www.barrydeutsch.net/sales-through-social-media
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Learn to get your blog post, offer or presentation noticed in this noisy world by creating curiosity.
Barry Deutsch's insight:
Russ Henneberry articulated in his blog post exactly what I try to do with my clients: "Curiosity is a kind of cognitive thirst that wants to be quenched. To make a person curious we have to create a gap between what they know and what they want to know." In all your marketing, content creating, distribution, publication, and sharing - do you create curiousity? Do your prospects have a thirst that only you can quench? Do they look to you as a trusted source of information for issues facing them on a daily basis? Some of my clients call me the "pain doctor" because I show them the gap between what they are currently doing vs. what they should be doing. Do you create this level of pain with your CEo prospects so that they crave the information you can provide to eliminate their "pain?" Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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Modify these tips as necessary for your company, culture and industry, but they generally represent a solid foundation of best practices for ensuring your content marketing efforts drive more value in terms of inbound traffic, ...
Barry Deutsch's insight:
Some very good ideas about leveraging content with your clients to engage, start a conversation, establish your niche leadership. The author also makes available some excellent free e-books on the subjects of social selling and content marketing. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Successful online marketing now requires more than traditional SEO tactics and the mere practice of content marketing. The quality and social capital of content is taking center stage ...
Barry Deutsch's insight:
Excellent ideas on which to create a foundation of content curation and marketing for your business. I particularly liked: Being a HUB for best practice and relevant leading thought within your industry or niche (CEO issues) can establish you as the "go-to" resource with your prospects. Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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Barry Deutsch's insight:
When you share content with your network, do you use strong visual reinforcement? The web is a visual canvas. Just sharing a bunch of text and boring links is enough to turn off even your most loyal fan. How do you use images, video, slideshows in your content that gets shared with your customers, clients, and prospects? For example, you would not believe all the boring formatted blogs I read that have no visual cues or excitement (yawn). How can you "spice" up your content to give it a visual "WOW" factor? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Social Media - Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business Proven study and study show the benefit of leveraging social media, content marketing, and online lead nurturing to drive sales across almost every B2C and B2B category - why then are so many small businesses "skeptical" about putting their toe in the water to leverage social media? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Keeping up with competitors' marketing and thought leadership activities is essential. Here's how to get started with benchmarking for content marketing. Before you start feeding the content marketing beast to communicate with your clients, customers, or network, do you know what your competitors or industry leaders are doing to share content with your target audience? Are they doing it well? Are they using you as their benchmark standard? Are they being creative in ways you never imagined? Are you competitors a year ahead of you in terms of their sophistication and leverage of social media tools that enable them to find, attract, and engage with their clients, customers, and network? Barry Deutsch
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Content Marketing – Are You in the 62% of those using content marketing? This infographic presents information that only 62% of companies are effectively using content marketing in their marketing efforts to drive leads and engage with customers. Are in the have/have not's category? Are you moving forward with a strategy to deploy content marketing in your marketing mix, or standly by being a spectator on the sideline? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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It's been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy. Less than 1/3 of all companies have dedicated people, a strategy, and a budget.
Barry Deutsch's insight:
Everyone's seems shocked and appalled that so few companies have an effective content marketing strategy plan. However, one must consider that this idea of content curation and marketing, has not been around as long as mainstream social media - maybe 12-18 months. And the worst news is that few companies have embraced social media outside of the big brands. Is it any wonder no one is jumping on the content curation and marketing bandwagon yet? That said about the "newness" of content marketing, it is still a force to be acknowledged, researched, and implemented. It's as important to B2C firms as it is to personal service firms. My perception of the low adoption rate, especially among entrepreneurs and SMBs is that it is unproven, poor ROI measurements, and a lack of stories to engage, excite, and compel CEOs/Owners to take action. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/abou
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"What a Little Boy and a Puppy Taught me About Content Marketing
Barry Deutsch's insight:
As I read this story, tears started to form in the corners of my eyes. What a wonderful story it was. However, what's the point - that all puppies can be sold to the right person? That you can't judge a book by it's cover? That we don't listen deeply enough or ask the right questions? That our bias clouds our judgement? It was a wonderful story - how does it translate into a business environment. I think the author failed to make that bridge. However, the author did get me thinking about why I don't tell stories more often - real stories of executives using my techniques, services, tools, and products to improve the success of their business. I realized I don't ask for and document these stories as strong as I should. One of the key points I try to stress in my Chair Coaching Program for Leveraging Social Media is the need to be a master story teller. Your stories of how your existing members (members from other groups if you're a new chair) have received specific and precise value to their personal lives and businesses. Did they get an idea or spark that was subsequently executed? Did the idea come from a speaker presentation, peer discussion, or coaching session with you? It is the stories that will attract your best CEO group members in the coming years. Do you have a large list of these stories to tell and share? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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![Memphis Invest Sees 260% Increase in Sales with Inbound Marketing [INFOGRAPHIC] | Content Curation and Marketing | Scoop.it](https://img.scoop.it/5WC2tYTMTjXmr6YeBeYVRzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Chris Clothier
Barry Deutsch's insight:
Here's a great example of a case study by a HubSpot client who used the "marketing-in-a-box" approach that Hubspot provides. It's probably one of the greatest tools for small businesses and entrepreneurial firms selling a high value service/product which requires a fair amount of customer education and learning. Unfortunately, the entry price is fairly steep. It's probably not a program you'll embark upon unless your revenue level is in the $5-10 million range at a minimum. However, I like the example of using simple on-line tools even when you are an "off-line" business. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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The 5 Models Of Content Curation | Influential Marketing Blog http://t.co/mEFqI1Pz
Barry Deutsch's insight:
Of the 5 models of content curation, my primary focus is: "Distillation - The idea behind distillation is that adding a layer of simplicity is one of the most valuable activities that someone can undertake" I take the 3 various niches I focus on and distill content so that I can act as the filter, expert, and "framer" of discussions. I can use it to educate, move others to action, and create a platform for asking questions. These niches includes: 1. CEOs seeking executive search and hiring solutions to find great talent. 2. Executive Job Seekers looking for coaching on how to conduct an effective job search. 3. Speakers, Coaches, Consultants, Trusted Advisors, Personal Service Providors, and Sales Teams seeking coaching support to learn how to use social media and specifically LinkedIn to generate leads and opportunities. Each of these "niches" has different issues, content, questions, learning, and failure points. By addressing these various issues through content curation distillation, I can be viewed as the "go-to" expert. As a group facilitator, how do you use one of these 5 models to develop your expertise and "go-to" status for your prospects and network? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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John Fox: Can Anyone Master Content Marketing?
Barry Deutsch's insight:
John Fox, writing in the Huffington Post online magazine, raised the question of whether it's possible to master content marketing. His claim is that it's hard to do this without some planning like an editorial calendar. His success in content marketing appears to have come from a challenge of writing 99 questions about his niche. He then turned that into a book. From there he had plenty of content. Lessons learned: Have a calendar of blog posts (I actually calendar not only my blog posts but all my social media postings), and write a book as the basis for yoru content. Here's my take-away: Do you have a list of 99 questions that can be answered about your expertise or niche? Sales Through Social Media
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog? http://www.barrydeutsch.net/sales-through-social-media
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Eric Moran's curator insight,
December 18, 2012 9:13 PM
We will learn over time. To Mr. Fox's point planning is a great first step. The good ole fashioned Markting calendar can help plan a strong marketing strategy.
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Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls - content marketing
Barry Deutsch's insight:
Great example of a company using social media and content marketing to build their business. My only concern is that the example is for an online business model. If your business is an online business model, of course you should be active collecting emails and leveraging social media. The question is how many great examples are there supporting non-online businesses such as retailers, service providers, and manufacturers. Do you have a great example of using some of these tools to drive engagement, interest, or leads? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Physical stores – the brick-and-mortar kind – always prefer to select site locations on street corners for one simple reason: it provides two sets of
Barry Deutsch's insight:
This is one of my favorite metaphors for the value of content curation and marketing. It opens more windows for your prospects (CEOs) to become aware of you and what you can provide to them. Without an aggressive strategy of content curation and marketing, it becomes very difficult for your prospects to find you, let alone become aware of what you can do for them. Once your prospects find you - can you generate enough interest to engage or capture their interest through your thought leadership expressed in content marketing? Are you opening up windows of discovery for your current CEOs and future CEOs? Are the organizations that compete for the attention of the CEOs you want to attract doing this content marketing at a better, faster, more effective level than you're currently doing? Do you know where to start and how to kick-start a plan into high gear? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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Content marketing continues to gather steam at all types of companies. Here are 5 effective content marketing habits to help you stand out from the crowd.
Barry Deutsch's insight:
Is your company in the process of developing a strong content curation and marketing strategy as part of it's marketing mix. If so, the Content Marketing Institute has some great advice of creating some internal structure to be successful as you roll out your content marketing program. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Add a Slideshare presentation to your site with the quick WordPress embed code.
Barry Deutsch's insight:
For the Vistage and TEC Chairs participating in my personal coaching program on how to leverage social media to find and attract new members, one of the of the key items we've discussed is embedding slideshare presentations on your LinkedIn Profile. I thought you might might find this article useful in that it walks through how to embed slideshare presentations onto your wordpress blog (another key element of our coaching program). Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration.
Barry Deutsch's insight:
Many consultants, coaches, speakers, and trusted advisers fear not having enough content to share with their customers and prospects on a regular basis. This article by the CMI lists some great ideas (a few of which I use regularly - such as Hootsuite Twitter Keywords and Google Alerts) to generate articles, blog posts, slideshare and youtube content. What are your favorite sources? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Outstanding infographic showing different channels and tactics for communicating through content marketing. How many of these channels and tactics do you use? How do you assess their effectiveness in reaching your goals of communicating with your network, followers, friends, and connections? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Learn what shareworthy content is and why it's essential to growing a business and brand. You've got a series of different segments you're focused on. Delivering the right message to those segments might differ - such as direct to CEOs, community influencers, and trusted advisors. Do you have a strategy in place to communicate on a consistent basis with these various groups to drive referrals and engagement with potential CEOs? Barry Deutsch Social Media Coach to Vistage and TEC Chairs Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals? http://www.impacthiringsolutions.com/vistagechairs
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A few basic best practices in content curation and marketing. My biggest take-away from this article is that you should have a mix of originally produced content on a variety of channels (like twitter or youtube) and some curated content.
Do you have a written plan of what you're going to publish and when?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs