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Content Curation and Marketing
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Content Curation and Marketing is a powerful tactic to engage potential customers and clients
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Barry Deutsch
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What’s one thing content marketers really want? You want an audience that hangs on your every word. Loyal fans are the foundation of your business,
Barry Deutsch's insight:
I may not be a huge fan of Lady Gaga, but the blog post does a good job a showing the comparison of how Lady Gaga connects with her audience - lessons to be learned as marketers of content for speakers, consultants, coaches, and trusted advisors. What special things do you do to connect with your prospects, customers, clients, followers, fans, and connections? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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What’s the secret to good curation? A critical mind and these 5 other pieces of advice.
Barry Deutsch's insight:
Great article on one of my favorite soapbox topics: Stop flooding your followers, fans, and connections feeds with worthless crap. START to filter it by giving relevant, powerful, useful, thought-provoking content that is combined with your insights. Your network should instantly understand when you curate and share other people's content why it's important to them - and how you help them to "contextualize" (one of my new favorite buzzwords) it for their needs. Sharing links by itself is like collecting followers, fans, and connections without engaging them in discussion. It's a mindless, worthless, and useless task. Are you part of the mindless drones dumping links into my feed on Facebook, Twitter, or LinkedIn just to prove you are active in social media - OR are you helping me by providing insights that I can use and act upon because I trust and respect you? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Count on the three Rs to provide a balanced formula for effective content creation. A mix of recent, reliable, and relevant content is key.
Barry Deutsch's insight:
An excellent reminder of the key elements that should comprise your content marketing. The one I find most difficult is the element of "Relevant". Everytime I share a piece of content, whether it be through Scoop.it, on our blog, on slideshare, or a youtube video, I'm always asking myself - is this relevant to the issues and needs faced by my network - whether it be a sales team considering using LinkedIn for social selling, or a hiring manager seeking an important hire. Do you put extra thought into thinking about whether or not the piece of content you are sharing is relevant - or as I mentioned in another article - is your primary focus - link spraying? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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iPad vs. Blender (Photo credit: methodshop.com) By Tim Devaney It could be the best content-marketing campaign of all time: the “Will It Blend?
Barry Deutsch's insight:
The increasing success of small businesses and entrepreneurial firms such as the one mentioned in the Forbes article has brought the discussion of whether content marketing is a worthwhile investment from the fringes of the marketing world to the mainstream press. The big question is what are you waiting for? Are you waiting till your competitors leave you in the dust in terms of capturing your customers and clients? Are you waiting for your customers and clients to start leaving like following dominos? Here's an interesting quote from the article that should get your heartrate up a few notches: "In a survey by Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. Seventy percent said content makes them feel closer to a company, and 60% said content provided by companies helps them make smarter buying decisions." The companies that understand this trend of business decision making are going to be successful and the ones that ignore it and bury their head in the sand - are going to find themselves out of business. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Creating valuable original content for your content marketing plan can be exhausting. Learn how content curation can save you time and improve your marketing.
Barry Deutsch's insight:
For sales teams, coaches, consultants, speakers, and trusted advisors, you know that content marketing should be a huge piece of your marketing strategy. NOT doing it yet. Here is an excellent justification from a recent article that might reinforce why it's so important: When you consistently provide valuable content, whether you created it yourself or collected the best resources from around the web, your audience learns to always come to you for information and help. Effective content curation makes you an authority, an expert, and a thought leader." Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Marketers say they struggle to produce enough content. CMI consultants discuss why it's so hard to produce enough B2B content and offer 3 tips to help.
Barry Deutsch's insight:
I would concur with this article's assessment that most companies, consultants, speakers, coaches, advisors, sales teams struggle to come up with enough "ENGAGING" content. The article speaks to a few simple ideas on leveraging your content to engage your prospects. I regularly use the same content or variations on that content at various points in the sales funnel. I also extensively "reuse" the same content in various forms of media from a simple initial blog post or piece of curated content I can now develop a wide range of short and impactful pieces of content:
From one simple 300-500 word article, you've now got a massive amount of content to share with your customers and prospects to educate, entertain, differentiate, and move them through the various stages of your sales funnel. Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog? http://www.barrydeutsch.net/sales-through-social-media
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Barry Deutsch's insight:
Marcus Sheridan talks to CEOs in a blog post regarding where the whole on-line marketing component of your business needs to start. His claim is that without CEO involvement, it's doomed. Like anything else, unless the CEO passionately gets behind the project, especially in small businesses and entrepreneurial firms, it goes nowhere. Take the example of Moneyball. Without the GMs backing, the concept of analytics to make decisions for a baseball team would have died in the film review department and statistical archives with a junior analyst. Blogging, Content Marketing, and Social Media campaigns are the exact same thing. The CEO not only needs to throw their support behind it, but also become actively involved. The problem is that most CEOs don't use social media, discount it, and are waiting on the sidelines to see if others get behind it. The key question is whether you're a follower of industry trends and what other CEOs do first, or are you willing to be a leader in your industry and the implementer by which your competitors benchmark themselves? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Your Business Needs A Content Hub: Here's Why Business 2 Community Whether you know the importance of hosting content outside of the website or you're completely new to content marketing, reminding ourselves of or uncovering the why can be the key...
Barry Deutsch's insight:
One of the greatest things I ever did was focus all my content through my blog as the hub of all marketing activities. All my original content, podcasts, curation, tools, tips, questions, polls is centered around the blog as a hub. Do you have a hub as the center of your marketing content? Are you scattered all over the place (email-linkedin-facebook) OR do you concentrate your marketing from one place? To get the visibility, credibility, concentration, leverage, and "SEO juice", you MUST have a content hub. When are you going to start your Content Hub? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
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Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
Barry Deutsch's insight:
Are you using bite-sized elements in your marketing - either video, pictures, quotes, or short blog posts. One key trend on the web is that it is becoming more visual. Another major trend is brevity. No one is interested in looking at long blocks or walls of text. How are you making your blog posts and other content more visually interesting? (Assuming you're already well into blogging and content marketing). Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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By their nature small businesses are small. This means you have limited employees or budget for extra stuff (Read: anything beyond the basics of running your day-to-day business).
Barry Deutsch's insight:
Heidi Cohen put together a excellent list of reasons, rationalization, and justification for why small businesses and entrepreneurs should be leveraging blogging as a primary marketing platform for communicating. Not using this tool puts you at a deep disadvantage to your competitors who have already started publishing on their blogs. Do you know if your competitors are using this marketing tool? How long have they been beating you at this game? Are they "stealing" your leads because they are better educators and entertainers through their blogging platform? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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So many content marketing challenges, so little time. Here are 12 challenges that may be ailing your organization, and tips on how to fix them.
Barry Deutsch's insight:
Some great ideas on launching, managing, improving a content marketing strategy program for your business. I perceive the number #1 issue to be as the author defined it: "Most marketing professionals (read: small business owners, consultants, coaches, personal service firms) involved in the content creation process do not use editorial calendars." Just throwing crap against the wall hoping your clients, customers, and prospects will find it engaging is wishful thinking. You've got to plan, structure, organize, and calendar out what you're going to share with those networks on which channels and when (LinkedIn, Facebook, Google+, and Twitter). Without an editorial calendar, it comes off as disorganized, random, unprofessional, and lacking in specific purpose. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Fear of chaos and the unknown plague businesses struggling with the changing landscape of marketing. To create engaging content, you have to hug the chaos.
Barry Deutsch's insight:
Very interesting perspective of content marketing. I've developed a new catch-phrase from this article - "HUG THE CHAOS" Embrace conflict, change, evolution, and new things. Create new experiences. Everyone is afraid of the changing landscape in marketing and sales. All I hear are excuses, explanations, fears of why it cannot be done differently. "Let's keep making cold calls because that's what I was taught" "I don't have time" "I'm too old to learn new things" I could go on with hundreds of these. Stop making excuses - digital marketing - content marketing is a way to develop warm and hot leads from those who crave your services and the value of what you offer. Stop trying to communicate with people that could care less about you and what you can do for them. It's a complete waste of time. When will the tipping point occur so that advisors, coaches, consultants, speakers, and service providers realize leveraging networks with content marketing means hot and warm leads to the point that the return on investment is an order of magnitude in the 4X-10X range? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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"The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons ..."
Barry Deutsch's insight:
I "stumbled" across this article from Forbes on content creation from August 2011 and wanted to share a few thoughts. I find a lot of companies are struggling with the whole idea that they are publishers in the new digital age to engage with their customers and prospects. However, it's not just about sharing links, or "re-broadcasting" somebody's conversation. It's about YOU adding context, metaphors, analogies, stories, and examples that tie the content to the key issues that your clients, customers, and prospects struggle with daily. Content curation and marketing are powerful tools to engage prospects at various stages of your sales funnel, and to reinforce the value you bring to existing customers. As the article mentions, how do you steer or guide the conversation through your content marketing? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
What does content curation have in common with how to taste and buy wine? 6 useful tips on content curation for B2B marketers
Barry Deutsch's insight:
I love a good metaphor. Here the author compares content curation to picking wines. Although the metaphor might be a bit of a stretch, it does provide a good framework for thinking through what and how you curate content for your followers, fans, and connections. Do your prospects and customers see you as their information sommelier? Someone they trust who can give great insight, honest information, and actionable information? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
Scoop.it!
While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point.
Barry Deutsch's insight:
Heidi Cohen is one of my favorite bloggers in the social selling and content curation/marketing arena. Her insights and recommendations are spot on! In this blog post, she identifies 12 key areas to consider when writing and publishing, and sharing content in how to add value. This will now become my checklist to think about everytime I generate a new piece of content. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
Barry Deutsch's insight:
Heidi Cohen provides an outstanding list of good content curation strategy. She hit the target with this following statement: "Adds real value. Provide commentary as to why the content is worth your readers’ time. These insights should enhance the content promoted." Most of the content shared on various networks is not curated! It's just taking 2 seconds to share a link you found - most of the time you probably didn't read the article and you're just pushing it to have something to post in your feed. This is the "noise" of the internet in activity streams on facebook, twitter, and LinkedIn. I respect and look for individuals who provide insight, and where it's obvious they have read the article and are providing context to me for how it's relevant. What do you do - share links or curate content for your network and followers? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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A Successful B2B Social Media Strategy Requires Relevance
Barry Deutsch's insight:
One of the great conundrums for me is not understanding why small businesses and entrepreneurial companies are not taking advantages of simple social media tools and tactics that level the playing field with the 800 lb gorillas in your industry niche? Here's a great quote from one of my trusted sources of information on the Internet: "So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology, “Only one in seven companies have a formal process in place for deploying social networking tools.” Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
A How-To for developing your healthcare social media content marketing program. How to present a variety of information formats - a content buffet - to optimize connecting with your community.
Barry Deutsch's insight:
Interesting perspective on reusing content for a variety of mediums like youtube, slideshare, itunes, and blogs. The article is aimed at doctors, but could be any professional marketing services, such as bankers, recruiters, strategic planners, and benefit consultants. Are you developing content that your prospects and customers/clients find engaging and educational? Are you differentiating yourself through this technique? Lots of other benefits come to you through a content marketing strategy:
The key downside - it takes time to produce the content. However, if time is your problem - you could "outsource" the production of the content. What's your next step to fully differentiate your service offering? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Barry Deutsch's insight:
A good counterpoint to those who knock curation. The problem I see is that the vast majority of individuals, especially on LinkedIn and Twitter, consider curation to be sharing links to articles from major business publications. I agree with Steven in his definition of being the filter of quality content. Curation is the process of putting an article or piece of content in front of your network with your perspective on the value it brings to them. It's not about sharing links. How do you add value to the various segments of your network? Do you entertain, educate, persuade, challenge, and seek to be known as a trustworthy source of information and insights? Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
Scoop.it!
Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content marketing choices.
Barry Deutsch's insight:
Do you use white papers in your industry to dominate the conversation with customers? In this blog post, the author describes a fairly technical company that used white papers to dominate their industry as the "go-to" resource, "information central", primary publisher of useful information. As a result of this customer OR prospect education approach, their success has grown. Have you considered dominating your industry through the use of white papers that you could give away to your prospects - and at the same time build your marketing leads funnel? Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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The future of the web won't be about content sites that drive traffic to commerce sites. It won't be about shopping sites or price matching sites that drive consumers to the lowest price sources. Via Gilles Raillard
Barry Deutsch's insight:
Everyone is jumping on the video bandwagon. Do you re-purpose your blog content, tools, and other marketing materrials-case studies-customer issues into short videos? The entire web is shifting to a more educational, entertainment-oriented, visual and graphically rich environment. When was the last time you read a wall of text. Were you bored to death? Do you "spice" up your content with visually interesting graphics, pictures, and video? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Scoop.it!
Sales - Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share ...
Barry Deutsch's insight:
Some great material on the importance in B2B sales of why content marketing (social media and blogging) are so important to "manage" the customer conversation early in the process. Here is a snippet from the blog post that should scare you silly if you're not yet using content marketing to capture and nuture leads early in the sales process/funnel. "The proverbial tough nut to crack: getting prospects to engage as early in the process as possible. That's not an easy task when 70% of the buying process is complete before the buyer engages with a salesperson (SiriusDecisions). But it's all the more critical when 65% of the time executives go with the vendor that's been helping early on to set the buying vision (Forrester) and 39% of top producers offer buyers a novel perspective about how to win in the marketplace (The Challenger Sale: Taking Control of the Customer Conversation). If those statistics don't grab you, then consider this: 66% of B2B buyers credit "consistent and relevant communication provided by both the sales and marketing organizations as a key influence in choosing the company they ultimately made a purchase from" (DemandGen Report and Genius.com)." Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Barry Deutsch's insight:
Some great ideas from Marcus Sheridan on thinking differently about your business in using content marketing to educate and train your prospects. Marcus is one of the upcoming speakers at the Vistage/TEC conference. He's one of my favorite writers and his content is first class. It doesn't matter if your business is online or offline, Marcus has some great ideas to "dominate" your niche or market. Even if you just take one idea and implement, you'll be much further ahead. Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask t...
Barry Deutsch's insight:
The 52 points principle might be similar to the old marketing adage that you've got to hit potential buyers at least 7 times across a variety of media to capture their interest.
After writing blog posts for the last 5 years, I have hundreds of posts that get recirculated, passed along, 1+ on google, and re-read. My content from 5 years ago is just as relevant today as it was back then. In looking at the stats of page views on my various blog properties, I see that some of my older blog posts from last year get a higher number of views daily than some of my newer content. Many of those same blog posts get converted into audio programs for sharing on itunes, powerpoint presentations for sharing on slideshare, and videos for watching on youtube. The author makes the point that your invest of time and energy go down dramatically as you do more and more content curation, creation, and sharing. Are you ready to create a lead generation machine so that your network comes to the conclusion you're the ONLY one that could possibly imagine working with to solve their problems? Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
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Leveraging social media allows companies to cut across traditional silos in places like sales, marketing, and customer service. We're all serving the customer.
I liked the simple 5 ways the author pointed out to leverage social media in breaking down some of the traditional walls and turf battles of classic bureaucratic departmental structure.
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about