Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask t...
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The 52 points principle might be similar to the old marketing adage that you've got to hit potential buyers at least 7 times across a variety of media to capture their interest.
In the new normal of the digital world, content marketing becomes self-sustaining, builds upon itself, and creates additional opportunities for repurposing to get at how buyers of your product or service like to see information.
After writing blog posts for the last 5 years, I have hundreds of posts that get recirculated, passed along, 1+ on google, and re-read. My content from 5 years ago is just as relevant today as it was back then.
In looking at the stats of page views on my various blog properties, I see that some of my older blog posts from last year get a higher number of views daily than some of my newer content. Many of those same blog posts get converted into audio programs for sharing on itunes, powerpoint presentations for sharing on slideshare, and videos for watching on youtube.
The author makes the point that your invest of time and energy go down dramatically as you do more and more content curation, creation, and sharing.
Are you ready to create a lead generation machine so that your network comes to the conclusion you're the ONLY one that could possibly imagine working with to solve their problems?
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about