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Scott Monty, a well-know thought leader writing ont he B2C blog talked about how painful it is and the pressure that mounts to feed the content marketing and curation beast on a regular, systematic, and consistent basis.
Even I struggle with trying to keep up with these demands, particularly since on-line marketing is not my business. I already have a business which consumes 65-70 hours a week - now i've got to find 1-2 hours a day on top of that to do 'content curation and marketing".
Sometimes it slips. Sometimes I don't post anything for a day or two. Sometimes, I go a couple of weeks without posting a blog post.
I'm always trying to be more consistent for my network. But the demands of my "paying job" sometimes take precedent over marketing.
How do you balance doing your work vs. marketing and creating thought leadership with your network?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog? http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
All of a sudden, content marketing is bandied about everywhere online. But what does it really take to build a killer content marketing strategy?
Excellent article with some great take-aways for companies looking to drive more leads through online activities, especially content marketing. I particularly liked the quote from Hubspot:
Add more content According to inbound marketing company Hubspot, businesses that add at least 20 articles a month to their website get five times more traffic than those businesses that write at most once a week.
I also liked the chart showing the broad range of content marketing you could be doing aligned along an axis of inexpensive and easy to expensive and time consuming.
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Content marketing has been hailed as ‘King’ for some time now. Content marketing is one of the strongest online marketing tools but for many small businesses, knowing how to use content effectively...
The author of this article presents a great case for how to use content marketing. I particularly liked his ideas about using to educate your clients, customers, contacts, connections, followers, and network.
Do those who follow you trust you? Do they hang on your every word? Do they see you as a reputable fair source of information and advice within the niche you serve?
Leveraging content to make sales, nurture leads, and find opportunities is solution selling in a digital age. It's about asking questions, providing answers, solving problems, and doing it in a non-sales manner - more from the perspective of coaching and consulting.
Do you have a success story about how you've leveraged content to build a relationship?
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media Are you reading our Sales Through Social Media Blog?
http://www.barrydeutsch.net/sales-through-social-media
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I particularly liked the author's idea of "distillation" in content creation - the idea of taking what others have said, putting your expertise around it to give it context and value for your audience. Simply sharing links is passive and old-school. The new-age or new normal is to add value to content in ways your network, followers, contacts, and connections find it most valuable.
They look to you to be their filter for high value information that improves their life, learning, or business.
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
The core of any social media program for B2B companies has to be creating great content on a blog.
Great list of ideas for B2B companies to blog about. The greatest frustration small businesses and entrepreneurial companies have about blogging is:
What do we blog about?
Followed closely by:
How do we feed the content marketing beast?
And then:
What if I run out of ideas to blog about?
Here's a great list to get you started. With these 80 plus recommendations, you would be hard pressed to EVER run out of ideas.
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Want Your Content Marketing To Create A Big Show? Content Marketing Tent Poles
Imagine A Circus
Imagine a large circus tent. Now look up. Poles stick through the roof bowing the canvas keeping the tent aloft as if it was a large billowing sail. Tent poles are the silent strength of the circus. No one thinks about the relationship between pole, show and audience, but no poles means no circus.
Content marketers, and we are ALL content marketers now, must create the equivalent of tent poles to bow the canvas of their content. A content strategy without tent poles is either arrogant or uninformed. So what is a content marketing tent pole?
Content Marketing Tent Pole Defined
A Content Marketing Tent Pole is a piece of content that stands taller than the rest of the content inside the tent where "taller" is achieved by virtue of the content's importance to the marketer's positioning (an internal thing) or the viral acceptance and support of the content (an external thing). Here are examples of each:
Internal
More and More, Faster and Faster, Better and Better
http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html
External
5 Magical Do More With Less Curation Tools
http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/
Internal Explained
More and More, Faster and Faster, Better and Better is a critical tent pole for ScentTrail's key Internet marketing macro themes such as Search Engine Optimization, storytelling and content marketing.
External Explained
5 Magical Do More With Less was a surprise. When this article went viral with a potential audience of close to a million via Retweets it lengthens the pole. Not only does this pole get longer becoming a tent pole, but the content should be evaluated for it touching an important nerve such as Do More With Less.
When an article surprises you like this it is a good idea to do a deep dive on WHY since there is usually a bigger thing going on that you tripped over. In this case, after a deep dive, I think there is a bigger trend - the pressure to do more with less.
What are your "tent poles"?
Within a major content silo such as SEO there may be 3 to 7 tent poles. Common tent poles include:
* Tools and Tools reviews (also reviews of addons and plugins).
* Infographics or other visualizations. * Amazing and serendipitous User Generated Content (UGC).
* Your About Page (more on this soon).
* Mega-viral content (look for the deeper trend).
* Anything you wrote that predicted trends BEFORE the wave broke.
When you create content stategies don't forget the tent poles.
Ally - Great metaphor on Tent Stakes and how they relate to social media marketing. Good job on a great post crammed with outstanding information.
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media Are you reading our Sales Through Social Media Blog?
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Via Martin (Marty) Smith, Ally Greer
The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
Unfortunately, for most people, effective networking to generate leads and opportunities is not a natural skill - it's a learned skill. However, most companies don't provide networking training at the level required to generate an abundance of leads. In addition, most professionals, even sales reps, sales managers, business development folks, consultants - do NOT take advantage of networking training and learning tools, sites, webinars, e-courses to improve this skill.
Given that networking is such a powerful tool to drive leads and identify opportunities for sales, why do so few try to get better at it?
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog?
Learn how to leverage social media for sales.
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PRWeb has created this matrix to show how different types of content can appeal to different consumers and offers facts or suggestions about each.
Interesting perspective on PRWeb regarding the use of social media and content publishing - from easy to difficult. I'm amazed how PR appears to have completely morphed over the last 12-18 months from traditional PR to basically social media marketing. In spite of that sidenote, I liked this matrix for the presentation on the various sites/tools/types of content and their degree of difficulty.
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog?
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Group for Building Sales Through Social Media
Having your own hosted blog is one of the most powerful and low cost content marketing tools. When you own a blog, it is your own real estate.
What could be cheaper than a free marketing platform like blogging and a small monthly expense for a hosted web account of less than $10. This should be your home base OR your hub for publishing to your network, following, or target prospects.
It's so cheap, inexpensive, and easy that it borders on being a no-brainer as a strategy.
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog?
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media
Top 10 Commandments of Social Media Content Marketing.
Excellent article written by Jeff Bullas - one of the great masters of internet/content marketing.
My favorite quote from his blog post is:
"Make your content ubiquitous – place it everywhere from hub (blog or website) to outposts (Facebook, YouTube and Twitter) where your customers hangout!"
I've been preaching this idea for quite some time about having accounts in places like Facebook, LinkedIn, Google Plus, Twitter, and other forums where CEOs hang out. Take your content and share it in all those places. So what if they see it more than once?
Are you distributing your key content from your blog (of course you're writing a blog to engage potential CEOs for group membership??).
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
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At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
Heidi Cohen, one of my favorite writes and experts on social media marketing, discussed 12 key attributes of a successful content curation and marketing strategy in her blog post.
I particularly liked the section of her article on 3 key reasons about why you NEED content curation in your strategy.
I've seen my own business double and triple in size from sharing everything I know about hiring and retaining top talent with my network. I hold back NO secrets. You would think that my clients, customers, prospects could use this wide ranging content I publish to do on their own what I effectively use in my own executive search or hiring- retention consulting practice.
It might be counter-intuitive, but like the author of this blog post indicates, giving away the farm does increase your bottom line. My clients and prospects see what i do every day to find and help keep great talent. They realize they want someone to guide them through that process rather than stumbling and learning from ground zero on their own.
They want someone who will take them from point A to point B when the understand precisely what is involved in the journey.
This was driven home to my the other day in visiting with a specialist medical doctor. I asked him a series of what-if questions, and he basically blew me off, telling me to what and see what would happen next. I'm seriously considering finding a new doctor - I don't care what he claims as his success rate!
Would you invest money with someone who could explain the details of how they worked, the steps they took, and the outcomes they expected. How about their backup plans and contingency plans if their first strategy is not effective.
The more I share with my clients and prospects my "secret sauce" for success, the more they want to work with me.
How do you share your "secret sauce"? Do you freely distribute it OR do you keep it a closely guarded secret behind high security?
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
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Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work.
This article struck an chord with me since I was in the middle of quizzing my son to prepare for a world history test. Jeff indicates it used to be very hard to get noticed, become an anthority, build awareness, and establishment your unique identity.
Whether we're talking about nobility and privledged classes in the 14-17th centuries in empires including the Chinese, Khan, Ottoman, or Europe - your birth right pretty much determined your place in life.
Advance forward a few years, and the gate keepers are no longer nobles and kings - but rather radio and tv - to get noticed you have to spend massive amounts of advertising.
Here we are at present day - social media has pretty much leveled the field for ANY individual to get noticed through branding, influence, thought-leadership, awareness, self-publishing. The tools are free. The only constraint is your available time.
If it's possible to do this, and the case studies are available in a wide range of industries, why are YOU not yet taking advantage of social media.
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
Excellent article on marketing professional services. Anyone can do this. The barrier is zero cost. However, the time committment is high. It requires frequent and regular blogging. It requires engaging with your network, followers, contacts, and connections. It requires a long period of 3-5 years of hard work before you'll have decent credibility, recognition, awareness,authority, and be the go-to person in your niche.
Your other choice is to ignore this approach to marketing and let your competitors leave you in the dust. Other experts, consultants, coaches, speakers, and professional service providers are doing it to you right now.
Two big questions: when do you start AND do you know what to do?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.
Everyone body is jumping on the content marketing train, but as the article points out very few companies have a plan for content marketing. Right now it's complete chaos - everyone sharing links and throwing crap against the wall hoping something sticks.
All your marketing staff knows you should be doing content marketing, but they don't really have business plan, budget, tactics, and outcomes defined.
And worst of all - they are afraid to start measuring it in business outcomes. If it doesn't drive sales, revenue, customer contract renewals and retention, great leads, and opportunities - why do it?
As you probably know from my work in the hiring arena, I believe in measuring everything. If you can't measure it, there is probably no value in doing it.
Are you letting your marketing staff run wild throwing content on the Internet without a plan and measurement stick? You wouldn't allow it in any other aspect of your business - why are you allowing it now?
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
Social Media Marketing Tools: Discover the tools social media pros are using today.
Great list of tools for managing social media. Personally, my favorite are scoop.it and buffer - you can combine them together for a powerful marketing machine.
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs
The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.
Interesting infographic on small business use of social media. In the Vistage and TEC community, I still find very few companies - let's call it less than 5% that are using or leveraging social media in areas like recruiting, sales, marketing, lead generation, customer service, and employee engagement.
The tools, techniques, tactics are well described on hundreds of blogs. The cost is practically dirt cheap. Yet, very few companies are making the leap by getting started with something as simple as flushing out their LinkedIn Company Page.
Why is this? Usually I find small businesses and entrepreneurial companies to be the early adopters and innovators. In the use of social media the opposite is true. Small businesses are taking the conservative route and big brands are plunging in with tremendous resources.
The funny thing is that social media evens the playing field for competing with larger companies?
Why are small businesses and entrepreneurial companies late adopters of social media?
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
We all want better content marketing ideas, but it isn't always as simple as just putting on your "better idea" cap.
Any cheat sheets, helpful tools, devices, check lists are helpful when treading new ground in the quagmire of social media. Where do you start, what's your strategy, what's plan B?
Great cheat sheet from my FAVORITE publisher on social media and blogging. I'm biased - a signficant portion of my underlying blog structure, including my themes come from the COPY BLOGGER organization.
Sales Through Social Media Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media Are you reading our Sales Through Social Media Blog?
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media
Via Rami Kantari
I have been involved in sales and marketing to create new business for clients and my own companies over the years and I have used many different methods including cold calling, database marketing, fax broadcasting, direct mail, mass media, letterboxing...
Is a paradigm shift occuring in on-line marketing from social media sites to content curation, marketing, and distribution? Only 6 months ago, using social media was the hot marketing strategy - now it's developing content to share with your network, followers, and prospects through social media.
Where are you on this spectrum? Are you developing content to share? OR are you behind the 8-ball once again. Are you still trying to figure out how to use social media and the curve has now moved beyond to developing content?
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our Chair blog to learn how to create an abundance of CEO referrals?
Have you ever found information online and was so impressed by such that you used it for your content marketing campaign by posting it into your own blog or social networking account? Well, if you did, you have just done Content Curation.
I've been searching for a good definition of content curation and this blog author hits the proverbial nail on the head when he says
"The idea of curation is showcasing the “best of blog posts”. You search for others’ videos, blog posts, images, tweets, news, or articles and publish them in your own page. In content marketing, always share the good stuff to your readers and never ever be afraid to lose your readers to another site. All you have to do is to consistently provide the best stuff to them and they will keep coming back to you. Also, curation is an excellent way to find incredible ideas that you can use on your own posts."
This is exactly what I do with my readers. I like the way he put it into words. Do you perform this function for your network, following, or readers? Do you consistently draw clients and customers toward you because you provide the filtering of the best information for their needs?
Barry Deutsch Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog?
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media
Do you repurpose your content? Repurposing content is a high leverage and time saving technique.
- Write a blog
- Make a powerpoint presentation out of it and upload it to slideshare
- Take your powerpoint, narrate in camtasia (or other tool), create a video for youtube
- Strip the audio off the video for a podcast and upload it to itunes
- Turn the blog post into a pdf document or white paper
Do you do all these things when you write a blog post?
Barry Deutsch Vistage and TEC Speakers-Trusted Advisors Blog
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![[Infographic] The Content Marketing Matrix for Small Businesses | Content Curation and Marketing | Scoop.it](https://img.scoop.it/kHrNZDkvJb6_AdQ__VA1xjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![The Right Way to Measure Content Marketing Results [INFOGRAPHIC] | Content Curation and Marketing | Scoop.it](https://img.scoop.it/BTNVq_rl-QLUfpEvKD9ZcTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
